The Strategic Marketing Plan for Spicy Toddy Wine Essay

The strategical Marketing Plan for Spicy Toddy Wine - Essay ExampleThe important USP is the introduction of prejudiced selling days, on selected weekends and holidays, with attractive offers to improve the sales during the weekend and holiday tours. Also an excellent electronic network of sales dispersion channels to support the sales outlet is also envisaged in the process. Long-term achiever depends on having satisfied pool of customers and hence customer retention initiatives also have a study role in the promotion of Spicy Toddy Wine.The primary sales outlets are the key places where the callowness is expected to spend considerable amount of time during their leisure. The adventure sport centers, beaches, movie halls and commercial places are the locations where the Spicy Toddy Wine would prefer to consolidate its sales. The statistical distribution channels would be tailored fitly to support the sales at this location. Though the sugar syrups are reported to have stored for much than a year without any damage, the health consciousness of the population could result in the intuition of avoiding the products with the extended ledge life (foodbanter.com, n.d.). Thus the concentrated selling points with the necessary promotions would demand a highly efficient distribution channels to support the sales. The channels of distribution are also created to ensure a proper fork up linkage to the bloom of youth tourist places where the product would be pushed as an exclusive product of the region. Further, the logistics in distribution is planned very carefully (Kotler and Armstrong, 2001). The entire chain starts with primary processing centers located in flush palm growing regions. The natural toddy pooled from local producers is processed to remove any microbial contaminants and canvas for its purity and product acceptability as per the FDA regulations. The quality control team has diverse role wish ensuring the quality at all processing and bottling centers and quality at the delivery locations. The quality assurance is more rigorous in the places where wine vending machines are installed. The packing for delivery is also undertaken in pattern of ways. From the small sachets for a fast moving individuals, special tour pack which have better bottle in tamper free boxes to prevent any damage in long journeys and home buyer pack which are targeted at home base users. The packed goods are carried to the exclusive sales points be operated in the specially designed chilled vans to prevent any damage to the product. The inventory updating is scheduled for Fridays based on the sales forecast received from sales team. The beer vending machine placed at prime locations are operated only on weekends and holidays. They are refilled on Fridays and emptied and cleaned on Mondays. The vending machine refill trading operations are managed by a different team as it demands sophistication and better quality in its handling. In addition, th e exclusive weekend parlors are the special centers which were set up to monitor the direct sales and to understand the buying behavior of customers and hence to develop means to improve the delivery. Marketing Mix client Relationship Management Retention of customers in the most difficult part in the business of wines