SWOT Analysis Is Deeply Flawed and Should Not Be Applied as a Modern Essay

trick out Analysis Is Deeply blemished and Should Not Be Applied as a Modern Marketing Tool - Essay useThis compend is mainly used in strategic management where that make-up aimed at having a competitive advantage from its competitors and it is continuously reviewed. lift compendium has been upheld by many organizations, its benefits explored and also its weakness criticized (Evans, and Wright, 2009, p. 10). It is in this visit that this paper exit be committed to discussing the thesis statement organize analysis is deeply damage and should not be applied as a modern merchandising brute. Figure 1 The underlying Weaknesses of SWOT Analysis To begin with, SWOT analysis is flawed as a grocery storeing bastard since it does not provide with all the information that is required by managers for strategic planning. From the face value, SWOT analysis is perceived by many people as an easy process. This is since all that a business is evaluate to do is implement the four quadr ant SWOT analysis in the business. This is where the business capitalizes on its opportunities and strengths while mitigating its weaknesses and threats. However, this is not easy and critical information necessary for making marketing decisions is overlooked by the SWOT analysis. It is flawed since it does not separate this information from the pivotal information that the organization needs to embark on directly and the peripheral information that can be addressed. This translates to misplaced priorities as the marketing team will be more focused in exploiting the opportunities yet there are some threats that if not dealt with immediately will translate to massive losses. Moreover, as pertains to the SWOT analysis, it does not provide a guideline that shows which guest base is the most attractive, which strategy is the most powerful. Lack of guidelines as pertains to the results obtained from carrying out a SWOT analysis makes it flawed and hence should not be applied as a mode rn marketing tool (Valentin, 2001, p. 58). Subsequently, SWOT analysis is deeply flawed and should not be used as a marketing tool since it is a checklist to evaluate the performance of the strengths and weaknesses identified upon carrying out a SWOT analysis. This is evidenced with an exemplar of an example of a strength that has been identified by a business upon carrying out a SWOT analysis as a marketing tool. A business has identified its leadership in market luck as strength for the benefit of the organization. On face value, this looks productive since positive correlations have been authenticated to exist between leadership in market share and the profitability of the organization. The business consequently surges antecedent to exploit the strength, without bearing in mind the minute details of leadership in market share leadership that may affect the performance of the business. The organization by relying on the SWOT analysis fails to mensurate if leadership in market share is relevant to the organization and if the investment made by the organization is feasible. Use of checklist in SWOT analysis makes it a flawed marketing tool due to miss of leverage of the decisions made and hence not a good modern marketing tool (Kotler, 2000, p. 78). Moreover, SWOT analysis is deeply flawed and should not be used as a marketing since it has been expound as being vague and simplistic. This is evidenced