Concrete is the single most widely used material in the world Essay

Concrete a composite man-made material is the most widely used material in the construction industry. It consists of a rotationally chosen mixture of binding material such as lime or cement, well-graded fine and coarse aggregate, water and admixture. In a concrete mix, cement and water form a paste or matrix which fills the voids of the fine aggregate and binds them (fine and coarse) together. The mixture then placed in forms and allowed to cure and becomes hard like stone. The hardening of concrete is caused by chemical reaction between water and cement and it continues for a long time, and consequently, the concrete grows stronger with age. The strength, durability and other characteristics of concrete depend upon the properties of its ingredients, the proportion of the mix, the method of compaction and other controls during placing and curing. Basically, concrete can be classified into two stages namely which is fresh concrete and hardened concrete. There are a few types of concrete likes polymer concrete, glass concrete, asphalt concrete and geopolymer concrete. Geopolymers are formed by alkali-activating a variety of materials including fly ash, blast furnace slag, thermally activated clays etc. to produce a cement-like material. The three most common raw binders used in polymerization are slag, calcined clays (metakaolin) and coal fly ash. The binder materials should contain high levels of aluminum (Al) and silicon (Si) in amorphous form. The raw materials play a significant role in the geopolymer reaction and affect the mechanical properties and microstructure of the final polymeric products. Generally, materials containing mostly amorphous silica (SiO2) and alumina (Al2O3) are the source for geopolymer production. Naturally available materials like kaolin , natural puzzolana and Malaysian marine clay , treated minerals like metakaolin and waste materials like fly ash ,Construction waste , red clay brick waste , fly ash and rice husk-bark ash, fly ash and blast furnace slag etc can be used. Many different materials have already been investigated and used as the binder in geopolymer concrete mixes, including: Low calcium fly ash ( Class F fly-ash) High calcium fly ash (Class C fly-ash) Calcined kaolin or metakaolin Natural minerals containing Al and Si Silica Fume Slag Red mud Albite Geopolymer binders may be made from a variety of alumino-silicate sources. The engineering aspects of geopolymer concrete as later described in this document relate to geopolymeric materials based primarily on low calcium (or Class F) ï ¬â€šy ashes. Geopolymers incorporating significant quantities of calcium-rich materials such as slag, for instance, may have different properties to those based on low calcium ï ¬â€šy ash alone. While commercial availability of geopolymer concrete is a new phenomenon, not just in Australia but globally, geopolymer technology and its application in real projects is not new. Development of the technology has been undertaken in Europe for the entirety of the post-World War 2 era, predominantly in Ukraine during and following the Soviet rule, but significantly in France, Spain, Germany and other countries. This era of research and development resulted in the construction of numerous structures including civil waterworks, railway sleepers, pipes, pavement, roads, fire resistance coatings, conventional precast products and even a twenty-story apartment building in Lipetsk, Russia. Some of these structures are now over sixty years old and their durability has been proven in both the laboratory and most importantly, in the field. Despite this level of large-scale development, the commercial impetus to develop the technology into a business did not arise until the highly substantial carbon emissions from conventional OPC manufacture have become of concern. CHAPTER 2 LITERATURE REVIEW 2.1BACKGROUND OF STUDY The study of the strength of geopolymer concrete by using oven curing was done by P. K. Jamade and U.R. Kawade. Geopolymer concrete is prepared by mixing the fly ash, sodium silicate and sodium hydroxide in this study case and cured at a different temperature which is 60â„Æ', 90â„Æ' and 120â„Æ'. The observation has been showing that geopolymer concrete gained a larger compressive strength at higher temperature. The curing time also affects the polymerization process which influences the compressive strength of geopolymer concrete. The polymerization process can be improved by increasing the period of the curing to increase the strength of geopolymer concrete. Steenie Edward Wallah uses four different test specimen which has the different compressive strength to test the shrinkage of geopolymer concrete. The result was compared to the drying shrinkage value which was calculated by using Gilbert method. The result showed that the geopolymer concrete has a very low drying shrinkage. However, the value of drying shrinkage calculated by Gilbert method was 5 to 7 times higher than the value measured. Monita and Hamid R. Nikraz studied the strength characteristics, water permeability, and water absorption of low calcium fly ash based geopolymer concrete. Geopolymer mix was tested with different water/binder ratio, aggregate/binder ratio, alkaline/fly ash ratio and aggregate grading. The results showed that reduce the water/binder ratio and aggregate/binder ratio can obtain a good quality of concrete; the water permeability does not affect by any factor; the water absorption increased by using well-graded aggregates, reducing water/binder ratio and increasing the content of fly ash. Arya Aravind and Matthew M Paul had focused the study on the compressive strength and tensile strength of geopolymer concrete with the reinforcing steel fiber. Experiments were carried out in Box-Behnken experimental design which is a type of response surface methodology. From the result of the Box-Behnken design, it can be concluded that the compressive strength of geopolymer concrete is increased with an increase of the curing period. When the percentage of steel fiber increased, the tensile strength of geopolymer also increased. The strength obtained under the curing process with normal sunlight was 16 N/mm2.

Owens & Minor’s Case Essay

What is the value-added by Owens and Minor? Is this value-addition visible? They own and manage the inventory for the manufacture.  They take on the financial risk associated with the function of managing the inventory flow to the hospitals. They care for product returns and carry the risk for that.  They carry the receivables (cash flow issues due to long payment terms of customers; actually a 90 days credit) They carry and manage most of the inventory for the hospitals, which are sometimes even running stockless. They track and verify customer prices for contracted product purchases and monitor agreements between end-users and manufacturers The distribution has changed in a way that hospitals required the distributors to carry more of the inventory and making more deliveries in lower units of measure, while keeping the same originally negotiated prices. This has put a stronger burden on the distributors. Owens & Minor creates a clear value-add for both manufacturers and suppliers. Manufactures usually only want to produce and sell the product before getting it out of the door Hence Owens and Minor takes the full responsibility for all stressful parts of selling a product. On the other hand customers don’t want to buy and own products before they are ready to use it. Thus Owens and Minor also enables them to achieving more efficient structures, while reducing additional costs related to managing efficiently. 2. Evaluate the impact cost-plus pricing has on distributors, customers, and suppliers. Suppliers: Suppliers have no motivation to try to reduce costs and increase efficiencies since profits remain the same. Market demand is not taken into consideration. If a supplier has a markup, which takes the reseller’s price point beyond current market prices, the reseller’s demand will decrease dramatically. Distributors: Services related to inventory management are not included properly, since the percentage they gain is the same for all products. Whether they are cheap and efficiently to handle or rather problematic. Hence costs will skyrocket if customers will ask for additional services (while keeping the same price). They have the drawback of customers engaging in cherry-picking  and only enabling the distributors to manage low-margin, inexpensive products. Customers: Cost-plus pricing lead to a complicated pricing structures, since distributors and customers negotiated separate product prices from manufacturers, introduced incentives, let prices vary from customer to customer, covered some products by contract and some don’t etc. Hence purchasing managers were nearly unable to properly track actual product costs and compare quotes from competing manufacturers and distributors. 3. What effect will ABP have on customer behavior? Provide an example to illustrate. ABP connects O&M‘s fee to the level of the service they provide: Customer is motivated to keep its activities down to a minimum level and only order services that he really needs ­ ABP helps customers to optimize their service-level and hence their costs. Customers who want to extend their service-level can get this because there is a way for O&M to price a higher service-level  ­ They came up with a relatively simple matrix based on two major cost drivers—number of purchase orders per month and number of lines per purchase order. The number of orders was tied to our fixed administrative fees and the number of lines was tied to our variable costs—the number of times a worker had to go to a product rack, etc. It was a very primitive way to identify our fixed and variable costs, but it was effective in showing the customer that they could lower costs. They wanted to show the customer that instead of being locked-in to a traditional cost-plus contract, they could actually affect their service delivery fee depending on the type and amount of service requested, and the frequency and size of each request. In order for the customer to look at ABP as an honest way to do business, we had to share our numbers with them; otherwise they would have viewed it as just another pricing scheme. 4. What are the obstacles to successful implementation of ABP at Ideal? How would you address these obstacles?  ­ Internal systems at hospitals (e.g. budgeting, compensation) were tied to  cost-plus percentages.  ­Product prices with cost-plus percentages were used to determine transfer pricing between hospital departments  ­Technological barriers: Customer has to change to an EDI system (electronical data input) Hospital would have to change its systems and procedures for material handling ­ For a hospital to benefit it would have to be willing to change and shed personnel, equipment and warehousing space.  ­Culture of hospitals (e.g. surgeons have different preferences for many operating room supplies) O&M should address these obstacles with the following:  ­Offering to convert the activity fee to a cost-plus equivalent  ­O&M‘s logistical services should work closely with customers moving to ABP to help them realign processes and institute cost savings.

Drug Smuggling in Australia Essay Example | Topics and Well Written Essays - 2750 words

Drug Smuggling in Australia - Essay Example These only make obvious the fact that most, if not all, of the country's drugs and narcotics supply come from outside its national borders. Because the drug problem has not yet been solved, the glaring truth is that the country's points of entry and exit remain vulnerable to drug smuggling. This paper aims to explain further the gravity of the problem in the current times as well as its potential consequences should it not be solved soon. Its significance dwell on the fact if an in-depth study of the problem is made, ideas may be drawn out to solve this. Ultimately, it may result into the necessary formulation of new policies against drug smuggling or the improvement of those already in existence. Just like many highly developed countries in the world, Australia has a problem with the proliferation of illegal drugs. Since it does not have its own source for these contraband, most of these drugs came from other countries and smuggled in through different means and transit points. This condition, fortunately, has made the country achieve a lesser incidence of drug use among its citizens compared to the US and the countries of Europe. However, this is not an excuse for complacency. In a survey done in 2004, 38 percent of the population aged 14 years and above were found to have used illegal drugs at least once. Of this number, 15 percent admitted that they used it only very recently. (Crime Facts Info) In fact, the problem may have only exacerbated with rising incidence of other crimes such as physical assault, sexual assault, robberies, and kidnappings. In many instances, drug use has been found to be contributing factors in the commission of these crimes. A majority of the cri minals have admitted using drugs. Historically, drug abuse in the country worsened during the Vietnam War. US soldiers on leave stayed in the country and they happen to be the most susceptible buyers of the drugs. The 1960's was also the time when the Australian youth, influenced by the hippie movement in the US, began to experiment on illicit drugs. Members of the US armed forces stationed in Australia's key cities smuggled heroin often from war-torn areas in Southeast Asia, particularly in the Thai-Burmese border. (Hamilton) Heroin, a narcotic byproduct of opium, was abundant in these areas. It was also the top selling illegal drug in the Asian-Pacific during these times. Australia, being near to the drug sources, was a most likely victim. After a brief surge in the 70's and 80's, heroin smuggling to the country has greatly diminished in the 90's. By the 2000's, there was virtually no more high-grade heroin being sold on the streets. (Weatherburn et al) However, the drug problem never actually abated since other addictive substances came into the country. Drugs as methamphetamine, cocaine, and morphine filled the void left by the heroin of Southeast Asian origin. In a media release in early 2008 by the AFP, the authorities claimed to have arrested 33 people for smuggling drugs internally. Those arrested and charged were on flights coming from Thailand, Cambodia, Malaysia, Vietnam, China, India, and the United Arab Emirates. (AFP, 2008) In 2008, Afghan heroin was smuggled into the country and was seen being sold in Sydney. (Kidman) II. Internal Drug Smuggling and Transnational Organized

Governmental Market Intervention Research Paper Example | Topics and Well Written Essays - 750 words

Governmental Market Intervention - Research Paper Example The first of these which will be discussed is that of those individuals and economists that believe that any level of governmental market intervention is a net negative to the economic efficiency. This particular approach relies heavily upon the concept of deadweight loss and the loss of corresponding efficiency that is lost when the natural dynamics of supply and demand are changed according to governmental regulation/intervention. This deadweight loss represents an ultimately loss of efficiency which in turn reduces the total rewards that both the supplier and his/her component parts as well as the consumers will be able to experience within the given situation (Grawe, 2007). One of the most prominent economists that espoused such a point of view is of course Adam Smith; considered by many to be one of the most important figures in establishing a modern understanding of economics. The strength of this particular approach is the fact that it is verifiable on even the most basic of s upply and demand curves. Conversely, the greatest weakness that such an approach exhibits is the fact that it is wholly unable to account for the needs of economically at risk individuals and families that could be operating upon the very margin of society at any given time.Conversely, those that believe that government intervention can represent a net positive for the economy and society espouse the belief that the a certain degree the price ceilings and/or minimum wages that the government can regulate. The basic evidence that those who espouse such a point of view point to is the fact that it is able to regulate an otherwise cut throat environment and more appropriately bring it in line with the needs of a society that cannot be understood by simple representation of supply and demand curves (Popp et al, 2011). One of the most advocates of this particular school of thought is John Maynard Keynes; the founder of the Keynesian school of economics which has dominated the nation†™s understanding of economic concepts for over the past half century. The disadvantage of such a system is the fact that the loss of efficiency to both parties is measurable to even the most basic of economists (Pinotti, 2011). Conversely, one of the most powerful benefits of such an approach is the fact that it is one of the only economic interpretations that seeks to provide a level of social understanding to the hard and â€Å"dismal science† of providing for unlimited wants with limited resources (Boettke, 2012). Although there is probably no absolutely right or wrong approach as a function of the two which have thus far been elaborated upon,

Law Offie - Marketing and Publicity Assignment Example | Topics and Well Written Essays - 750 words

Law Offie - Marketing and Publicity - Assignment Example the word-of-mouth advertising is not sufficient for the attraction and retention of clientele, and it is critical to introduce other modes of marketing within our firm. It is significant for our firm to implement a suitable business plan in accordance with the nation’s set rules. Owing to my 20 years in the field, my observation compelled me to conclude that numerous law firms do not clearly understand marketing within their firm. As such, failure has resulted in many firms thereby incurring significant losses. In a marketing plan, it will be imperative for ILaw Chambers LLC to look into the following: All members of the firm ought to improve on their impression while meeting with clients. It is also critical to focus on clients’ special needs, which are different from our fields (Roper 2007, 500). This aids in connecting with the client personally, and hence winning their trust. Additionally, though it may be imperative to hand out business cards, it is critical to consider individuals that you give the business cards. It is also crucial to form and maintain the contacts of target clients. It is critical for our firm to consider our target customer (Roper 2007, 500). This will significantly aid in the selection of a proper marketing option that will reach the larger number of clients. Choice of a proper advertising plan is crucial since reaching our target clients means an improvement in our client base, thereby leading to the growth of our firm. Failure to consider our target markets may result in wasting money on wrong forms of media advertisement, which may be costly and time wasting. Technology has capacitated various businesses to relate with their target customers. It also enables marketers to promote new products cheaply. As such, it will be critical for our firm to incorporate technology in advertising our firm. Various social media networks will assist us significantly in promoting our service to potential clients. This will aid in attracting and

The Things They Carried and Raising Victor Vargas Essay

The Things They Carried and Raising Victor Vargas - Essay Example These factors affect how men and women interact with each other both at the start of and throughout romantic relationships. In the modern world, romantic relationships are vastly different from what they once were. Cultural changes have impacted young lovers just as they have impacted so many other facets of life. Cultural changes which began in the 1960s (Williams) have, over the last few decades, significantly altered the way we live and think. Western society has become increasingly sexually permissive; young people are constantly bombarded with sexual imagery in advertising, television, film, and other entertainment media. The traditional romantic relationship which begins with dating, followed by marriage, sex, and children has turned into something very different. In the modern world casual sex is increasingly common and acceptable; having a sexual relationship does not automatically lead to marriage-it is no longer safe to assume that a couple who have sex will marry or even enter into a relationship. Religion is an influential factor in determining whether or not individuals have sex with one or more partners before marrying; interestingly a religious upbringing is more likely to impact upon women than on men in terms of whether or not they are sexually active before marrying. In the film "Raising Victor Vargas" (Sollett), the family has come from a Catholic background. Victor's grandmother is very religious, but this has had little impact on Victor's personal life-his peer relationships are much more influential. Victor and best friend Harold have similar attitudes towards women. They both see sexual activity as a way of increasing their importance in the neighborhood and enhancing their reputations with their peers.In the very first scene, Victor is portrayed as a sexual person, attempting to seduce "Fat Donna"-he is licking his lips and flexing his muscles, using his body as a tool for seduction. Like most teens, however, Victor is less a Romeo than he is a boy taking his fir st unsure steps in the adult world of sexual relationships. He has also made a mistake in choosing his target-"Fat Donna" is considered unattractive, and his seduction attempts only earn him the ridicule of his peers. After this encounter, Victor is determined to repair his reputation by setting his sights on the neighborhood beauty, Judy. Judy appears to come from a religious background just as Victor does-she wears the same type of gold cross worn by Victor's grandmother and brother. Unlike Victor, she does not feel the need to enhance her reputation by becoming sexually active; she has an almost opposite view. She sees boys as "dogs", as something that she does not need, and is only irritated by the neighborhood boys who fall at her feet. Judy has resolved to pretend she already has a boyfriend, so that she will not be bothered by other boys. Victor and Judy clearly have very different perceptions of love, sex, and relationships. To Victor they are tools to increase his standing with his peers, whereas Judy has no use for them. "The Things they Carried" (O'Brien) takes place against the background of the Vietnam War-not only the new age of Woodstock, hippie culture, and sex, drugs, and rock & roll, but also a politically turbulent era. First Lieutenant Jimmy Cross, a young man of this era, has probably been influenced by these cultural changes. As a young

Alternative Methods of Involvement of Employees in Decision Making Essay

Alternative Methods of Involvement of Employees in Decision Making - Essay Example Managers today are under pressure to engage employees in all aspects of their jobs. Generally, they must find ways to engage employees so they will stay working in the organization. Without engagement, many employees begin to slack in their duties (Farndale, van Ruiten, Killiher & Hope-Hailey, 2011; Gupta, 2011; Liu, Listen-Heyes & Ko, 2010). Companies are pressed to find alternative ways of engaging employees to motivate them to stay. Part of this engagement happens when employees have a voice in the decision making process. When they have a voice and understand that their ideas and opinions are valued and often taken into consideration when large decisions are made, the individuals have a better time of staying with the organisation. Employee Decision Making and Retention One of the ways to retain employees is to give them an opportunity to provide information about change and opportunities for advancement. Many employees bring their most creative and innovative ideas when they fee l they have the opportunity to be heard. Chen, Ployhart et al. (2011) studied the issue of employee turnover and why this often happened. They found that an employee’s job satisfaction is central to whether they stay in on organisation or whether they leave. Part of job satisfaction came from the employee’s perception of their control within their job. Control was often felt by the opportunity to take part in specific decisions as they happened. ... (2011) add to this discussion on voice because they suggest that employees have more commitment to the organisation when they perceive that their voice is being heard. They also found that this perception was directly related to whether employees developed trust in senior management. The authors state that the employee must have a psychological attachment to the organization and its values. This means that employees must be actively involved with decision making and there must be an â€Å"exchange relationship† which means a â€Å"one party provides a benefit to the other, thereby causing an obligation to respond by providing something beneficial †¦ â€Å"(Farndale et al., 2011, p. 115). In an exchange relationship in the organisation, employee voice is heard on a regular basis. The positive aspects of treating employees as stakeholders is that it makes them feel valued, makes them create a stronger commitment to the organisation and motivates them to contribute (Wilkin son and Fay, 2011). With employees as active participants in the decision making process, the managers would become more accountable in their financial practices as well as in their accounting of what they were charged to do (Chilosi and Damiani 2007). Some of the challenges to this method include that some employees may feel they do not have to work as hard because they are important to the organisation, and this attitude can lead to a lessening of productivity. Also, employees involved as stakeholders could create a challenge for outsiders who come into the firm to bring their assistance because they would know as much as the insiders. In some cases, managers can become disgruntled because they may perceive that they do not have as much power because all employees have a say (Chilosi and Damiani 2007).

Monetary policy Essay Example | Topics and Well Written Essays - 1000 words

Monetary policy - Essay Example The normal fluctuation rate dictated by ERM is + or – 15 percent. However, countries that are able to maintain very high degree of convergence to the Euro can negotiate narrow fluctuation band (range). For example, Danish fluctuation rate has been allowed a narrow range of + or – 2.25 percent because it was able to maintain excellent convergence to the euro. The main reason of controlled currency fluctuations is to minimize foreign currency risks caused by high and sudden currency value fluctuations. Stabilization of the national currency through pegging system helps to promote trade by minimizing trading barriers. Trade barriers (increase in currency exchange costs) result from sudden fluctuations in foreign currencies that may increase cost of doing international business. Pegging currencies in the euro zone was aimed at speeding up the adoption of single market. In the event that European Union member currency surpasses predetermined currency fluctuation range, the E uropean Central Bank and the central bank of that nation should intervene by fixing foreign exchange rates consistent to country’s economic needs. This is in a bid to ensure that the exchange rates are kept within the fluctuation range. The European Central Bank can advance short term loans to rectify currency fluctuations in the short run caused by instant speculative pressure. However, short term interventions by The European Central Bank can be suspended if interventions contradict with objectives and aims of both the European Central Bank and country’s central bank. Membership to EMR II is not mandatory but is a prerequisite foe any country, which wants to join the euro zone. No country will be admitted to euro zone until it participated in EMR II for at least two years with no severe tensions and devaluations. ii) Advantages and disadvantages of resulting from agreements with EU to Peg the Pound to the Euro and join the European Monetary Union a) Pegging the Pound to the Euro When a country is pegged to a euro, movement in the euro is followed by movement in the currency associated with it. There are some advantages associated with pegging the pound to the euro. First, the euro is becoming popular. Euro has become favorable international currency for most governments. Most countries outside the euro zone have already pegged their currencies to the euro and are enjoying financial stability. Euro provides shelter against unexpected drops in individual currencies. Bulgaria, Estonia, Lithuania, Bosnia, Herzegovina and Cape have not adopted the euro but have pegged their currencies to the euro. This makes the euro stronger and stable. Secondly, pegging pound to euro will reduce pounds’ fluctuations (shocks). Pound will gain strength and stability as euro gain strength. According to Ghosh et al (2002), pound will achieve more clarity, transparency and predictability if pegged to the euro. This is because currency pegging imposes necessary d iscipline when country is dealing with foreign exchange currencies. Third, pegging pound to euro helps to enhance pound’s credibility. Credibility will be achieved when pound is pegged to euro, which has lower and increasingly predictable rate of inflation. There are disadvantages associated with pegging pound to the euro. First, pound is likely to lose value when euro loses value. This is because changes in anchor currencies will affect associated

Ethics in the 21st Century Research Paper Example | Topics and Well Written Essays - 1000 words

Ethics in the 21st Century - Research Paper Example ior shows ethics through the way a person performs in public, according to the Institute of Global Ethics in the article ‘Ethics and 21st century University’, it is stated that, ethical behavior requiresa person to be: Such are the basic ethics that each society teaches to every individual. Absence of such ethics and ethical behavior can result into problems. These ethics teaches an individual to behave in an appropriate way in the society. Ethics and its nature have been different in different time. Some of the basic social ethics have remained the same but with time as situations change the code of ethics also change. Ethics of 21st century is a result of such case. Ethics of 21st century has a lot of considerations. It is stated that in 21st century ethics is not an option but compulsion. Besides holding the characteristics of competence, experience and intelligence, people at every level need ethical values. Those values predict their future behavior and performance. Rushworth M. Kidder, (2001) states that the principle task of 21st century decade is the creation and nurturing of a value- based culture which means that the ethics of this century are morally strong and follow strict ethics, he was of the view that due to the large amount of time spends at work much of the nurturing takes place in the business environment. Today almost all the organizations are aware of the need for ethics. Organizations see ethics as a social responsibility which they follow as a social obligation. There is a need to follow ethics because it predicts their social and professional relations. In the article ‘Ethics for 21st century’ (UNESCO, 2001) this report is reported from the conference which was held in 2nd session discusses ethics and its role deeply. Ethics from different perspectives are discussed in the paper for example: These roles play a significant role for the analysis of ethics in different fields. It thus enhances the role of ethics in every field

Conception and Ethics of Attire in Puritans of Elizabeth and Jacob Era Essay Example for Free

Conception and Ethics of Attire in Puritans of Elizabeth and Jacob Era Essay In English literature, importance of religion can not be denied at any cost. Two thoughts had emerged up since yet in Elizabeth England therefore their believes, faith and conviction became solid in nature. A thing is mandatory in distinct dimensions initial in esteem of nature for the safeguarding of being healthy. Next would be honor for place, calling and clause for the repairs and maintenance therefore human literature talks about ethics and tradition which normally is being prevailed inside particular place. [ ] Catholic and puritan is two distinctive segment of religion in England. England’s Golden Age The mainly fabulous era of English literature, called the Elizabethan Age. It was started in the later years of Elizabeths mortality. Francis Bacon wrote on ‘The Faerie Queene in her honor. Shakes came before her but at the time of her casualty he had not yet written most of his great tragedies. Elizabeth enjoyed plays, but there is no verification that she appraised Shakespeare’s genius in Golden age, catholic were more in number than puritans [ ] In 1500, transformational phase was being proceeded as believes, thoughts and faith had been getting shape therefore official religion was that one which king or queen personally liked and brought it into limelight by teaching this particular religion. But some people had to adhere the fact if they fell in wrong religion therefore they treated like bull shit. They had remained risk of losing their wealth and property in any case of mishap. Puritans were basically invention of martin Luther who made this particular segment for the sake of abstaining comment from outside. Like in transformational period, people started to question on the Roman Catholic practitioner and followers. Generically term puritan narrates to protestant infect people who accused to protest against the set pattern of catholic terms. The major code of Puritanism was Gods supreme power on human contact therefore inside the church and particularly as spoken in the Bible. This view put them to request jointly to person and shared conformance to the training of the Bibl, and it put them to pursue both ethical clarity down to the nominal feature as well as church transparency to the maximum level. Puritan community really gave prestigious value both man and woman as if defined their roles in society. puritan had many conflicting points with catholic as portents didn’t believe in hierarchical relation of religious servers in church but this side of people like father who used to deliver indispensable services to people but catholic after passage of time replaced this idea therefore conflicts in believe a raised which made distribution among people. Eventually two groups of people arise. The basic of social classification exerted authority of husband on wife, parents over children and owner on servants in social context. Puritan wedding preferences were prejudiced by juvenile people’s leaning, by parents by the social ranks [ ]. Which have cavernous touch to puritan method of bandage because family setup talks about personal liking and disliking that’s why this key influencing factor always have some imposed thinking in the mind of individual who is usually pertaining entitlement of that community.

How Hiv Aids Affect The Mining Industry Commerce Essay

How Hiv Aids Affect The Mining Industry Commerce Essay The purpose of this paper is to examine the affects that HIV/AIDS can have on the mining industry in South Africa. I aim to look at how does HIV/AIDS affects to the mining industry. My goal is to show that HIV/AIDS has its direct and indirect impact on the business and that it plays a major role in the business environment today. I looked at individual mine companies, one that I focussed on throughout the paper was Anglo American, I also looked at the bigger picture and researched on how it would affect the country and the mining industry. The first phase of this project was to look at how HIV/AIDS affects the labour supply, and how it affects your profitability, than I moved onto more indirect affect which were what other impacts it has and then finally its impact on the economy. I found out that most of South Africas mine workers are HIV positive and this has a negative effect on the industry as they experience high expenditure due to providing health care, benefits and training and that the mining industry is experiencing a decline in revenue as efficiency and productivity is reduced due to workers being ill and weak. This paper shows that the education and support of the workers is vital to prevent the HIV/AIDS rate from increasing and threatening their workforce. If companies have strong policies in place they could lessen the impact HIV/AIDS has on their company. Word count: 244 Contents Page Introduction For a company to be successful they must demonstrate a competitive advantage, for African companies, most of them already have a competitive advantage as there is a profuse supply of inexpensive, and productive labour. Human Immunodeficiency Virus and Acquired Immune Deficiency Syndrome most commonly know to us as HIV and AIDS are one of the main causes of deaths in Africa. The percentage of infected people has steadily increased throughout the years and this infection rate does not seem to be stopping. The infection rate of South Africans is approximately 28% of the people that go into the clinics  [1]  . This statistic is not including the whole population so the total percentage of South Africans is unknown to us. I decided to focus on the Mining Industry in South Africa has it has recently had a spotlight shone upon it from having a high HIV workforce, to unemployed workers going into abandoned mines in the hope of generating an income for their family. There is an abundance of mining companies in South Africa, it holds nearly 90% of the platinum metals of the Earth, 80% of the Manganese 73% of the Chrome, 45% of the Vanadium, and 41% of the Earths Gold.  [2]  Miners are usually migrant workers who are away from their family. They are housed in same-sex hostels. These miners are often visit prostitutes to escape from their tough jobs. These visits to prostitutes make the mine workers vulnerable to HIV. I shall be concentrating for the purpose of this essay mainly the effect of the financial, economical and motivational effect HIV has on the workplace. By only focusing on one industry it helps me narrow done the research area and therefore I can focus much more deeply into each of the factors I shall be exploring in this essay. I will respond to my research question How does HIV/AIDS Affect the Mining Industry? by looking at the specific components that may be affected and see how these components are affected or how some components are not affected at all. Why I choose this topic I choose this topic as it is something that is relevant to me. I am living in South Africa and am confronted every day with new articles, new figures about HIV/AIDS. This interested me and I began to think about what impact this has to a business, I was interested to know more, know the deeper consequences and benefits that this HIV epidemic has on and business, on an industry. I then decided that choosing the mining industry would be great, there is this highlight on the mining industry and it is also an industry that requires you to have a strong workforce that can take the severe conditions. With these two very prominent things in South Africa, I can up with my research question. How is the Labour Supply Affected For a business to be successful they would need a constant supply of trained workers that are capable to do the job to the best of their ability. Companies that require a workforce that is fully trained, they seem HIV as a problem. It requires a huge amount of time to train a new employee and the costs to the company are great to so this. The highest prevalence of HIV is for the age group of 30-34 years of age, with the age groups 25-29 and 35-39 not too far behind  [3]  . These age groups are the groups that are entering the workforce or are already working. This is not a good thing for a business as this suggests that their workforce and their future supply of workforce are most likely going to be affected by HIV. The mining sector is very labour intensive, mechanisation is difficult in mining which results in mining having to have a big labour force. Most mine workers tend to be young males, which is the main age category that has been affected by HIV. These young males have to engage in physically demanding and dangerous work for up to 12 hours a day in hot, dusty conditions and are breaks are not very frequent, theses workers need to be physically capable and up to full health to cope with this. Workers living with HIV may find these working conditions straining and they physically do not have the strength to cope in these difficult conditions. Mines require a work force of semi-skilled workers and also require highly-skilled workers such as geologists and engineers, of one of these highly skilled workers were to be affected or be lost to the illness, their departure could disrupt operations greatly until a replacement is found for them. HIV also has an impact on the labour force of mining by having an increase in mortality, for example around 60% of the mining workforce is aged between 30 and 44 years; in 15 years this is predicted to fall to 10%  [4]  . This shows that the labour force for mining is being affected due to deaths related to AIDS. How Profitability is Affected HIV can affect a company is possibly to ways; to either increase its expenditures or it can decrease revenues. In the early stages of the HIV a company may experience the worker having an unexplained increase in absenteeism and the said worker and his or her family may have and increase in their health care costs. Some companies may choose to reimburse the worker for these costs or pay for a percentage of them. The productivity of the worker may decrease especially when infections that are well known to effect HIV positive people start to attack the body such as tuberculosis. With that said, the companies may observe an increase in diseases within their workforce as the contagious diseases are spread between the workforce. This would lead to workers having to take off more sick days and an increase in health care costs. Employees that have been identified as HIV positive may be kept on working in the same position, moved to a less demanding position or might even be fired, this all depends on the companys policy to HIV positive workers. A loss of revenue is due to workers having to take leave due to illness or having to take leave due to family members being HIV positive or needing to attend a funeral. For example in north central Namibia it has been estimated that extension staff spend at least 10 percent of their time attending funerals.  [5]  Productivity is also affected as workers in poor health are no longer able to produce at the same levels to when they were good health. Approximately 45% of South Africas mineworkers are HIV positive; this has already decreased productivity in mines by 15%.  [6]  This means that in the years to come mines would have to employ more workers, to keep up with the productivity level that they usually operate at to keep up their output levels. The extent to employees living with HIV being kept on at a company depends on the type of work they do and the companies policy that are in place regarding this. For some companies the government or trade unions require that they supply benefit to HIV positive workers but some companies are able to not do this, and therefore the government of the workers family are made to provide the benefits. There are a number of ways in which a companys expenditures may increase due to having employees suffering from HIV. They could experience an increase in health care costs, which indicates that the company is being affected by HIV epidemic. Companies that have invested in private health insurance policies could have an increase in their premiums. Companies that have in-house health services such as clinics may have an increase in the need for their services. According to the Chairman of Gold Fields, Christopher Thompson the HIV epidemic will cause the production of gold to increase by R100 per ounce in the next six years.  [7]  Anglo American has made anti-retroviral therapy available to all of their employees that are HIV positive at the companys expense. This decision could greatly increase costs to the company and affect the profitability of the company. As more workers die of AIDS, businesses can have an increase in costs in terms of death benefits. Larger companies often offer death benefits to the family of the deceased worker. With the increase in HIV related deaths companies have increased a big increase in costs and have had to find ways lessen the impact of these benefit costs. Some companies have lessened their financial contribution to the funeral, and some have required that funerals are only to take place on the weekend, to minimize the amount of time taken off of work. With such a high infection rate in mine workers together with the related incidence of illness and death means that mines loose between 5% and 10% of their workforce each year.  [8]   The cost of recruiting and training new employees may be high. The cost of replacing an unskilled worker is usually very same, and these types of workers can usually be replaced within a week and the cost of replacing them is very small, especially when the area the company is located experiences a very high unemployment rate. But many companies require skilled experienced employees, these are much harder to recruit. Most of Africa has a shortage of skilled labour which makes recruiting a suitable an appropriate candidate very difficult and positions can be left unfilled for weeks or even months. The training of the unskilled workers often doesnt cost the company much, can be done in-house and only takes a couple of days. However training of the skilled workers such as director of financing, marketing is of a much higher cost to the company, they usually get trained outside of the company, and many go overseas for the training. One company says they face costs of $100  000 to recru it and train a replacement for the managing director role.  [9]  It is estimated that in South Africa that every 100 natural deaths that occur in a year 88 are highly skilled workers and 176 skilled workers will die of AIDS in the same year, it is also estimated that in the same year 308 semi-skilled and unskilled workers will die of AIDS.  [10]   What Other Impacts Occur Another impact that HIV/AIDS has on a company is that is can lower the morale of its employees, employees may feel de-motivated and not willing to work as efficiently. They see their colleagues and friends at work die before their eyes and they soon start to have a negative, defeatist attitude towards their work as they see themselves in the same position as the deceased one. One indirect effect of all the leave that has been taken by employees is that the healthy workers have to work harder than usual to make up for the people on sick leave. In many companies workers are said to be working extra hours to make up for the time lost by the sick colleagues, however these healthy employees usually do not get paid over time and often feel overworked and exhausted. This could then reduce the quantity and quality of the final product as employees are stressed and de-motivated. The spread of HIV could lead to poor work relationships, they may not feel they are being supported by their company and their colleagues, that there are not enough care and prevention methods in place. Some workers may demand that employees that have been infected should be dismissed when they learn about their status. There often a negative attitude and behavioural responses towards an HIV positive person when other workers learn the status of that person. A way for managers to address the indirect effects HIV has on their company is to generate a workplace policy that addresses the needs of an HIV positive person; this policy promotes healthy relationships between all workers and levels of the hierarchy. Anglo American is one of the mining companies that is leading in the fight against HIV/AIDS, they have community outreach and strong policies to go on, Cynthia Carroll, Chief Executive of Anglo American said: Anglo Americans aim, as the Employer and Partner of Choice, is to effectively manage the impact of HIV/AIDS on our employees and to make a positive contribution towards minimising the social, economic and developmental consequences of this epidemic. Anglo Americans response reaches beyond its workforce, through community outreach HIV/AIDS programmes, to spread the application of good practice in a way which helps to strengthen community health systems.  [11]  By having strong aims like this the company is able to address some of the indirect effects that HIV has on their company and helps strengthen the moral of the workers as they feel like they are being taken care of and that they are an assets to the company. The Anglo American policy towards HIV/AIDS focuses on the some main things such as: Confidentiality- the employee who has HIV has the right to confidentiality and privacy. They are under no obligation to tell management about their HIV status. Non- Discrimination- Anglo American does not tolerate unfair discrimination towards a person with HIV and take all the steps to respects their dignity and ensure human rights. All employees that are part of the company, who know (or think they know) a workers HIV status are told of the requirements and responsibilities of disclosing this information to a third party, and the consequences that could happen if they were to do this. Gender equality- Anglo American aims towards having equal gender relations. They recognise that the empowerment of women is vital to successfully prevent the spread of HIV infection and enable women to cope with HIV/AIDS. Social Dialogue- Anglo American aims to build partnerships and alliances with their stakeholders so that they can develop a common vision and shared strategy with them. This policy they have is constantly updated with the ever changing environment that we live in. This strong policy as said before strengthens the employee relations as the company is seen to care for their employees and cares about their well being. Another effect HIV/AIDS can have on a business is that it can cause a decline in some products. Products known as luxury products could no longer be bought as much as previously, this is because with the employee getting sicker with HIV they no longer bring in that much income as previously, they are also experiencing an increase in their medical costs. This leaves them with no having enough money to buy those nonessential goods. This could not necessarily affect the mining industry, but it does affect their workers and their families. It means that they can no longer buy as many good as they previously could have. It also affects the businesses where the mine workers buy their goods from as they are no longer getting as much business from them as they would have before the worker had been infected. How HIV/AIDS is Affecting South African Economies HIV/AIDS can not only affect a company, but it can also affect the economy. This could lead to people not wanting to invest in the country as they are seen to have a declining economy. The decline in the economy impacts two things: investment and trade. The investment is impacted by the uncertainty over the impact of HIV/AIDS causes reluctance from the investor. Investors are not sure how the ever growing HIV epidemic is going to affect the business and they start to become reluctant to invest as they are not sure if the company will succeed or not. Another thing is there had been a decrease in the amount and variety of entrepreneurs; people are not going out as much and starting their own company, this means that there is not as many projects to be invested in as there is not the variety and range that investors want in that country, so they then move to the next country looking for the next best thing to invest in. Also the general economic picture is impacting on investment; some countries do not seem to be doing well and seem unstable this therefore would not be a wise country to invest in as the country could fall at any moment, think Zimbabwe, all people who invested in Zimbabwe mustve lost tonnes of money due to the country falling economically. This could affect the mining industry greatly, if no one is willing to invest in them then they lose vital financing. Mines are the ones being hardest hit by the HIV/AIDS epidemic; investors are able to see this and predict the high labour turnover rate and the overall costs and losses the company experiences due to this. Investors would then be discouraged to invest in the company as the percentage of staff with HIV would only increase. They would also see the general economic picture of South Africa, and with the recession they could see that overall investing in mines in South Africa as an unwise decision due to all the factors. The trade in South Africa is impacted by the reduced production due to increased costs. With HIV epidemic growing companies are having greater costs than they have had in the past, they have to deal with factors like death benefits, providing health care and anti retroviral therapy and the recruitment and training of staff, this means that there is not as money available to buy the raw materials or employ as many staff as they have before, which leads to there being a decrease in the production levels. Another thing that impacts the trade is the decrease in workers with experience in the export markets. Skilled labour is much harder to recruit than unskilled labour positions can be left empty for ages. This means that it is difficult to find labour that has experience in export markets due to there being a lack of qualified labour. For the mining industry this means that its trade is being impacted by HIV, they are experiencing an increase in their costs due to all the factors above and because the work is demanding, they are also experiencing a decrease in efficiency which leads to the company not producing as much. They also loose lots of workers due to the demanding work and often have positions left unfilled as they cannot find someone with the right experience. There has been much debate on whether or not the HIV/AIDS epidemic would affect the economy. A Kenyan analysis indicated that the HIV/AIDS epidemic would cause a significant impact, which predictions that HIV/AIDS would leave the Kenyan economy one sixth smaller than it would have been in the absence of HIV/AIDS.  [12]  A South African study suggest that by the 2010, the level of GDP (Gross Domestic Product) could be lower than 17 percent due to the HIV/AIDS epidemic while the level of per capita GDP could be lower than 7 percent. About half the decline is due to an increase in the amount government is spending on health care to do with HIV/AIDS and one third is due to the lower productivity levels.  [13]   Conclusion South African mining companies have the potential to have a great competitive advantage against all the other companies around the world. Businesses need to protect the workers that have not been infected by HIV and educate their workforce to ensure the number of HIV positive people does not increase much more. For the ones that have been infected the mining companies need to use the services they have on them and that they support the workers through this difficult time. The companies need to ensure that the impact of this is as less as possible. As we have seen HIV mainly affects those that are at the prime working age, this means that the companies are greatly affected by this especially when skilled workers are needed or workers undergo an intensive training process. Therefore the loss of one of the workers can cause a business to lose some of its competitive edge. The increase in the HIV epidemic has lead companies to experience a loss in their profitability. This is due to an increase in their expenditures, such as sick leave, health care, funeral benefits, recruiting and training new employee and even providing anti retroviral therapy. Also their revenues have declined due to a decrease in efficiency and productivity as workers become ill and weak. Due to mining being such a demanding job, this has been one of the main problems they have experienced. There have also been more indirect ways in which the mining industry has been affected, such as de-motivation, poor work relationships. This great HIV epidemic may be slowly down investors wanting to invest new money into the mining industry. Also HIV/AIDS is said to be slowly down economic growth with is also turning investors away and limiting the number of people willing to invest in South Africa. Overall, with still more than half the population not being affected by HIV, there is still a chance that we can turn this situation around and lessen the impact of this epidemic to the mining industry and to our country. With continuing education, handing out condoms mining companies can hopefully limit the spread of HIV or even reduce it. If they keep addressing the issue and commit to the cause, we can limit the affects of HIV/AIDS to the mining industry.

Harriet Jacobs’ Incidents in the Life of a Slave Girl and Harriet Wilso

The Cambridge Introduction to the 19th-Century American Novel, the traditional sentimental novel’s storyline focuses around a young woman finding her way through life, usually without the support of a conventional family. The women overcome life’s hardships, and â€Å"the key to these women’s triumphs lies in their achievement of self-mastery† (Cane 113). According to Gregg Cane, these didactic novels are targeted at young women to instill the idea that a domestic home, marriage, and family are what construct a morally good woman. The plot is used to extract an emotional reaction from the audience. Nina Baym describes all sentimental novels as having the same plot, In essence, [they are] the story of a young girl who is deprived of the supports she had rightly or wrongly depended on to sustain her throughout life and is faced with the necessity of winning her own way in the world. This young girl is ï ¬ ttingly called a heroine because her role is precisely analogous to the unrecognized or undervalued youths of fairy tales who perform dazzling exploits and win a place for themselves in the land of happy endings. (11-12) These novels were extremely popular with white females during the 19th century. The heroine is a virginal (if not actually a virgin at least maintaining the idea she is still untouched and innocent) young girl who has to stand on her own two feet and protect her virginity from villainous men. She is often portrayed as a damsel in distress, and in the end a courageous man saves her. They get married and have a perfect happily-ever-after. In Harriet Jacobs’ slave narrative, Incidents in the Life of a Slave Girl, and Harriet Wilson’s autobiographical novel, Our Nig, both African-American authors incorporate the idea of t... ...Cambridge University Press, 2007. eBook. Foster, Frances Smith. Written By Herself: Literary Production by African-American Women, 1746-1892. United States of America, 1993. Print. Johnson, Yvonne. The Voices of African American Women: The Use of Narrative and Authorial Voice in the Works of Harriet Jacobs, Zora Neale Hurston, and Alice Walker. New York: Peter Lang Publishing Company, Inc., 1998. Print. Mullen, Harryette. â€Å"Runaway Tongue: Resistant Orality in Uncle Tom’s Cabin, Our Nig, Incidents in the Life of a Slave Girl, and Beloved.† The Culture of Sentiment: Race, Gender, and Sentimentality in Nineteenth-Century America Ed. Shirley Samuels. New York: Oxford University Press, 1992. eBook. Santamarina, Xiomara. Belabored Professions: Narratives African American Working Womanhood. United States of America: The University of North Carolina Press, 2005. eBook.

A Tan to Die For by Claire Oliver :: Letter to Editor Melanoma Tanning Solarium

â€Å"A tan to die for† written by Claire Oliver is a letter to the editor that shows that the use of solariums can greatly increase the potential for life-threatening melanoma. Claire Oliver’s tone shows a composed, collected and complacent frame of mind at her imminent death, stating that â€Å"[she is] at peace†. Her composed tone when discussing the certainty of her impending death appeals to a sense of rationality, and writes optimistically about the remainder of her life. This optimism, and personal responsibility, comes from her wish of helping those who do not know of the health risks involved in the beauty young teens crave to acquire. Ms Oliver states factually how little life she has remaining. â€Å"If I really fight it out, I may even have six weeks left.† She puts her life in perspective, and follows by showcasing her emotions more obviously. â€Å"It’s scary, because I feel myself getting more tired and it worries me that I might not wake up.† This fear evokes the sympathies of the reader. The writer then transfers her focus from her story to the risks involved with solariums and how she appeals to the government to educate the general public especially to the younger generation. She also demands some answers from the government and wants some honesty from them on how the dangers on solarium can kill you. Through her letter to the editor she implies that the solariums should be banned but for the first time she gives her opinion saying â€Å"Obviously, I think they should be banned.† She also implies the government is more concerned about business profits rather then the general public’s health. Ms Oliver tries to not focus her attentions on the government but to raise awareness and the sense of responsibility. The writer shifts her focus to her life background and how she was like any other normally 25 year old. She implies how â€Å"normal† she is because she wants to everybody to know that she was just as â€Å"normal† as everyone else. This disease can happen to anyone at any age.

Killer Angels The Human Factor Essay examples -- essays research paper

Killer Angels Paper The Human Factor in the American Civil War   Ã‚  Ã‚  Ã‚  Ã‚  Michael Shaara’s fictional novel, The Killer Angels, is based on the Battle of Gettysburg in the American Civil War. The novel allows the reader to recognize the heart and courage of the more than two million men that fought in the war. Shaara focuses the reader to better understand the reason why these men fight and the meaning of the war. Ultimately, the reader observes that the war is fought on an individual level as much as a governmental level. These men are there to fight for what they believe is truly right. The Confederates fought for their rights to hold slaves, their freedom tyranny of the Federal Government, and their independence from the Union. The Federal soldiers fought for the Preservation of the Union, the freedom of black men, and the Constitution’s integrity. In this is book the reader is able to perceive the human element of battle that creates a very unpredictable outcome. Factors of humanity, such as friendships, sense of characte r, conflicts and brotherhood, play an important part in making the war. The friendship between Confederate General Lewis Armistead and Union General Winfield Scott Hancock has an effect on their fighting. Garnett’s sense of honor effects his psychological outlook on the battle and how he is to fight. The Chamberlains are two brothers in the Twentieth Maine of the Union Army. Both men are constantly looking...

Automobiles: Symbol of Status Essay

As I roamed around the campus and interviewed people, asking questions with regard to automobiles, I realized that people from UP Baguio perceive things differently and diversely. Of all the answers that I gathered from different sectors of UP Baguio, from the students, faculties and even staffs this statement was the most strucking for me. One of our sanitary janitors told me † Alam mo, ang tao nahahati lang naman yan sa dalawa e. Yung mga taong meron at yung mga taong wala- yung mga taong may kotse at yung mga taong wala nito. At kung tatanungin mo ako kung importante ang pagkakaroon ng lugan (kotse), ang sagot ko ay oo, dahil kung may kotse ka ibig sabihin nun angat ka at nakalampas ka na sa pagiging mahirap. † Overview: Cars as status symbol before and now. From earliest times, people have felt a need to set themselves apart from others in the society in which they live. As Weber would put, it is status that sets as from others and thus it is through evaluation of other people where we can find our place in the society. By this, often this competitive desire takes the shape of acquiring material items to symbolize one’s uniqueness. These â€Å"status symbols† can come in many shapes and sizes. This paper primarily would talk about automobiles (particularly cars) as a mark of distinction and as a status symbol. Since cars have long been another common status symbol. Since the beginning of the twentieth century, the automobile has been one of the most powerful and pervasive status symbols (Brown, 1998). This paper aims to answer two things 1.) Can cars be considered as a status symbol in the UPB community? 2. ) How does one define and associate cars into ones status? Randomly, I interviewed different people in the academe; it may be a student, teachers and staffs. I decided not to limit myself into just one sector of the university for this can result to hasty generalizations. I have interviewed them in a manner by which I can get their idea with regard to their view of considering cars as status symbol and how it is reflective with their classes in the society. En masse the students, teachers and staffs of UPB community considered cars as a status symbol. Surprisingly, the general idea behind cars as status symbol comes from varied point of views of all the individuals within the different academe of the UPB community. Generally, having an automobile is a symbol of one’s success in the UPB community. More definitively, it is a two way perception of owning a car. The intention of the consumer owning a car, to show a distinction and power, and the counteraction of the community involved of one individual owning a car. During the interview, there are different views and perspectives with regard on the association of a car into his/ her status. Generally, the data I gathered boils down into one answer. Their answer â€Å"it depends on what car. † In a nutshell the people I’ve talked to considerer the model of the car in defining their status. One would say that † e kung ang kotse ko e ung mga parang fx lang na mga taxi†¦ instead na iangat nya ako, pinapababa niya ang status ko. † Through this statement instead of a car being a status symbol for those who have, it became a status symbol for the have-nots. In another statement, â€Å"ako kung bibili ako ng kotse, gusto ko yung magiging pogi ako pag nakasakay ako dun†¦ kahit mahirap lang ako.. igagapang kong magkaroon ng magarang sasakyan. † This assertion is a manifestation of spending of money for and the acquiring of luxury goods and services to publicly display economic power thus a conspicuous consumer for that matter. In today’s car market, the options of status cars are seemingly endless. The choices are vast, going from a foreign sports car to an American SUV. The SUV has been described as â€Å"the most ostentatious popular product of car culture† (Morewood,2007). The size of the SUV alone makes it a very visible status symbol. Through this, there are many ways to associate cars into ones status. It may depend on the car’, its brand, performance and its seating capacity too. The lesser the passenger, the more classy your car is. With regard to class, according to the simple interviews it came out the even those people who perceived themselves as lower class find it needy to have a car, not because they want it for display but rather for its function for transport. As to the middle class, as we can see there are different tact on how they view a car, some want it for public display, some find it as something that accentuates their physical aspect or â€Å"pampapogi. † As put forward by Sernau (2011: 103) citing Weber (n. d), we can speak of class when 1. ) a number of people have in common a specific causal component of their life chances, insofar as, (2) this component is represented exclusively by economic interests in the possession of goods and opportunities for income and (3) is represented under the conditions of the commodity or labor markets. In conclusion, as seen in this simple study, there are many different ways on how a car can be presented by different people and this is not only through the economic aspect but also on the power play of the individuals of those who owns and at the same time the one who view it. Divisions based on these status may depend on his/ her opportunities and life chances and how it is depicted by the society. In this relation, using cars as something that marks distinction through its model, brand, effect on people, prestige etc can be reflective on how people will evaluate us in terms of set of ideals and values.

Deception Point Page 82

Now they would wait. This would not be a quiet kill. There were some people you simply did not kill quietly. Regardless of the method, there would be repercussions. Investigations. Inquiries. In these cases, the best cover was to make a lot of noise. Explosions, fire, and smoke made it appear you were making a statement, and the first thought would be foreign terrorism. Especially when the target was a high-profile official. Delta-One scanned the night-vision transmission of the tree-shrouded memorial below. The parking lot and entry road were empty. Soon, he thought. The location of this private meeting, though in an urban area, was fortuitously desolate at this hour. Delta-One turned his eyes from the screen to his own weapons controls. The Hellfire system would be the weapon of choice tonight. A laser-guided, anti-armor missile, the Hellfire provided fire-and-forget capability. The projectile could home in on a laser spot that was projected from ground observers, other aircraft, or the launching aircraft itself. Tonight, the missile would be guided autonomously through the laser designator in a mast-mounted sight. Once the Kiowa's designator had â€Å"painted† the target with a laser beam, the Hellfire missile would be self-directing. Because the Hellfire could be fired either from the air or ground, its employment here tonight would not necessarily imply an aircraft's involvement. In addition, the Hellfire was a popular munition among black-market arms dealers, so terrorist activity could certainly be blamed. â€Å"Sedan,† Delta-Two said. Delta-One glanced at the transmission screen. A nondescript, black luxury sedan was approaching on the access road exactly on schedule. This was the typical motor pool car of large government agencies. The driver dimmed the car's headlights on entering the memorial. The car circled several times and then parked near a grove of trees. Delta-One watched the screen as his partner trained the telescopic night vision on the driver's side window. After a moment, the person's face came into view. Delta-One drew a quick breath. â€Å"Target confirmed,† his partner said. Delta-One looked at the night-vision screen-with its deadly crucifix of cross-hairs-and he felt like a sniper aiming at royalty. Target confirmed. Delta-Two turned to the left side avionics compartment and activated the laser designator. He aimed, and two thousand feet below, a pinpoint of light appeared on the roof of the sedan, invisible to the occupant. â€Å"Target painted,† he said. Delta-One took a deep breath. He fired. A sharp hissing sound sizzled beneath the fuselage, followed by a remarkably dim trail of light streaking toward the earth. One second later, the car in the parking lot blew apart in a blinding eruption of flames. Twisted metal flew everywhere. Burning tires rolled into the woods. â€Å"Kill complete,† Delta-One said, already accelerating the helicopter away from the area. â€Å"Call the controller.† Less than two miles away, President Zach Herney was preparing for bed. The Lexan bullet-proof windows of â€Å"the residence† were an inch thick. Herney never heard the blast. 97 The Coast Guard Group Air Station Atlantic City is located in a secure section of William J. Hughes Federal Aviation Administration Technical Center at the Atlantic City International Airport. The group's area of responsibility includes the Atlantic seaboard from Asbury Park to Cape May. Rachel Sexton jolted awake as the plane's tires screeched down on the tarmac of the lone runway nestled between two enormous cargo buildings. Surprised to find she had fallen asleep, Rachel groggily checked her watch. 2:13 A.M. She felt like she'd been asleep for days. A warm onboard blanket was tucked carefully around her, and Michael Tolland was also just waking up beside her. He gave her a weary smile. Corky staggered up the aisle and frowned when he saw them. â€Å"Shit, you guys are still here? I woke up hoping tonight had been a bad dream.† Rachel knew exactly how he felt. I'm headed back out to sea. The plane taxied to a stop, and Rachel and the others climbed out onto a barren runway. The night was over-cast, but the coastal air felt heavy and warm. In comparison to Ellesmere, New Jersey felt like the tropics. â€Å"Over here!† a voice called out. Rachel and the others turned to see one of the Coast Guard's classic, crimson-colored HH-65 Dolphin helicopters waiting nearby. Framed by the brilliant white stripe on the chopper's tail, a fully suited pilot waved them over. Tolland gave Rachel an impressed nod. â€Å"Your boss certainly gets things done.† You have no idea, she thought. Corky slumped. â€Å"Already? No dinner stop?† The pilot welcomed them over and helped them aboard. Never asking their names, he spoke exclusively in pleasantries and safety precautions. Pickering had apparently made it clear to the Coast Guard that this flight was not an advertised mission. Nonetheless, despite Pickering's discretion, Rachel could see that their identities had remained a secret for only a matter of seconds; the pilot failed to hide his wide-eyed double take upon seeing television celebrity Michael Tolland. Rachel was already feeling tense as she buckled herself in beside Tolland. The Aerospatiale engine overhead shrieked to life, and the Dolphin's sagging thirty-nine-foot rotors began to flatten out into a silver blur. The whine turned to a roar, and it lifted off the runway, climbing into the night. The pilot turned in the cockpit and called out, â€Å"I was informed you would tell me your destination once we were airborne.† Tolland gave the pilot the coordinates of an offshore location about thirty miles southeast of their current position. His ship is twelve miles off the coast, Rachel thought, feeling a shiver. The pilot typed the coordinates into his navigation system. Then he settled in and gunned the engines. The chopper tipped forward and banked southeast. As the dark dunes of the New Jersey coast slipped away beneath the aircraft, Rachel turned her eyes away from the blackness of the ocean spreading out beneath her. Despite the wariness of being back over the water again, she tried to take comfort in knowing she was accompanied by a man who had made the ocean a lifetime friend. Tolland was pressed close beside her in the narrow fuselage, his hips and shoulders touching hers. Neither made any attempt to shift positions. â€Å"I know I shouldn't say this,† the pilot sputtered suddenly, as if ready to burst with excitement, â€Å"but you're obviously Michael Tolland, and I've got to say, well, we've been watching you on TV all night! The meteorite! It's absolutely incredible! You must be in awe!† Tolland nodded patiently. â€Å"Speechless.† â€Å"The documentary was fantastic! You know, the networks keep playing it over and over. None of tonight's duty pilots wanted this gig because everyone wanted to keep watching television, but I drew short straw. Can you believe it! Short straw! And here I am! If the boys had any idea I'd be flying the actual-â€Å" â€Å"We appreciate the ride,† Rachel interrupted, â€Å"and we need you to keep our presence here to yourself. Nobody's supposed to know we're here.† â€Å"Absolutely, ma'am. My orders were very clear.† The pilot hesitated, and then his expression brightened. â€Å"Hey, we aren't by any chance heading for the Goya, are we?† Tolland gave a reluctant nod. â€Å"We are.† â€Å"Holy shit!† the pilot exclaimed. â€Å"Excuse me. Sorry, but I've seen her on your show. The twin-hull, right? Strange-looking beast! I've never actually been on a SWATH design. I never dreamed yours would be the first!† Rachel tuned the man out, feeling a rising uneasiness to be heading out to sea.

Haier

MGF 403 Assignment 4 Was Haier’s decision to globalize into developed markets early on a good strategy? Haier focus on difficult market first. In this context, difficult means developed and big for the market ,for example, Europe and United States markets . Zhang decides to aim for harder market first because he thinks that after Haier can conquer the developed market, the emerging or developing market should be relatively easy to penetrate. Besides, a lot of other Chinese firms is going towards the emerging markets such as Southeast Asia.Therefore, Haier has a different management in not doing what others do. It is a good thing that Haier distribute niche products and offer many different varieties in different markets with being responsive towards customers need and feedback. In this case, Haier learns in getting to know how the market behaves as well as the competitors around. Unfortunately, there are a few weaknesses in this strategy. First of all, Haier could not be in th e scale as the other big competitors therefore Haier will not receive a large market share in developed markets.Plus, Haier in the developed market is very new and unknown by people. In addition, certain foreign markets perceive Chinese products, especially in household appliances and electronic devices, as a relatively poor quality products. This is the first impression held by most people. Can Haier build on its success in niche products to become a dominant global brand in high-end white goods? As long as Haier try to adapt their product into the current objective market, such as the water test in the washing machines, fridge temperature, and voltage, they can gain customer recognition and satisfaction.However, in order to introduce Haier products into high-end white goods can be relatively difficult because there are still many big local companies that has the trend design and are more recognized by the people in the society. Well, starting from a unique niche product is a very good start to differentiate Haier brand to the other and promote Haier to the society. With Haier brand sounds familiar already, Haier can gradually increase its sales. And from that point onwards, Haier can control and monitor its business. Having said that Haier can do well in the specified market such as the student and offices refrigerators ,but Haier will face hallenge in launching all its standard white goods considering the outside factors. Is Haier’s â€Å"three thirds† strategy a viable or visible approach? Haier’s â€Å"three third† strategy comprises of one-third from goods produced and sold in China, one-third produced in China and sold overseas, and one-third produced and sold overseas. In order to analyze whether this strategy fits or not, we have to take a look at the market condition. If the objective market is a growing market, this strategy might apply well since we can monitor the allocation of resources and focus on important areas in the market.On the other hand, if the market that we choose is in mature stage, this strategy might not be a good option because the company will tend to focus on a certain area of the market and disregard the other. Additionally, if there is a market that outperform the other markets, the allocation of resources in the particular market will be given to the other lower market in order to achieve the equally one-third weighted goal among them. Therefore, the potential in getting more revenue at the outperforming market will be disrupted.

Making Effective Workplace Decisions Essay

,.,decision making – nerovivo Steps outlined in this article will help you to determine if you’re making, or that you have made, the right decision about a pending issue. Do you ever wonder how to know that you’re making, or that you have made, the right decision? Decisions are an important of lives. Every day, we make decisions in our home life and work life that will impact our future. That is why having the skills to make good, solid decisions is important. This article outlines a 6 Step Process that will help you to make wise and confident decisions. The objective of making a decision is to choose your best alternative – based on the facts provided – that will lead to a productive end result. These steps will help anyone (at home, school or in business) that has to make decisions. They can be applied when making any decision at any time, from the start of the problem-solving process to the finishing stages of implementing the course of action. Step 1: Identify the problem Read This Next * Workplace Stress and the Decision Making Process * Website Design Trends * Five Steps for Effective Problem Solving in the Workplace A problem can be identified as a difficult issue that needs to be resolved. Quite possibly, failure to resolve the issue could lead to additional, more crucial issues. Most problems in business exist in the form of a statement or a question. For example, a statement problem in might be â€Å"Choose the best vendor to match our product budget.† Likewise, a question problem might be â€Å"What type of product should we develop?† For both types of problems, several sets of conclusions may be derived. Each one making a different impact. When you understand exactly what the problem is, you can use sound judgment to render a decision. Step 2: Determine who should be involved During the first stages of the decision-making process, you should determine who should be involved. This lets you know whether or not the problem would best be solved by forming a team to examine the facts. If so, the team can make recommendations based on those facts. Decisions in the workplace are commonly done as a team. It can be a powerful way to make efficient and expedient progress. The greatest benefit is the combination of talent and creativity that exists when joining heads. When everyone contributes to effective brainstorming, the ideas are compared and different perspectives are examined. A team is far more likely to discover more creative and innovative solutions than one would individually. Step 3: Evaluate the alternatives When you evaluate the alternatives, consider how the making the decision (or even not making the decision) is going to impact any future objectives. Here’s an example: An employee asks a manager for permission to work from home a few days a week. The manager is pondering impact of this decision on the rest of your staff. Things to consider are whether or not the workload can be done from home, and whether the same permission can be granted to the other employees. Some possible alternatives could be as simple as shortening the workday on Fridays. To do this, the manager could require that the employees, as a team, meet certain stated objectives during the week in order to work fewer hours on Friday. This example shows how a decision that, at first, seems to be related to only one person, is in fact a catalyst for impacting the entire department. Step 4: Examine the pros and cons What are the positive and negative results associated with the decision and the related alternatives. For example: There is a question of whether or not to launch a new product at this time. Doing so could put the company ahead of the competition by at least 6 months. However, there could be a problem with quality if the production is rushed. There hasn’t been enough testing and documentation, so quality assurance is moderate at best. The benefit is that you’re outshining the competition, but the risk is that the company could suffer scrutiny for putting out a faulty, non-tested product. Step 5: Making the final decision A large part of making the final decision will be your ability to address the needs of the organization. There will be short-term needs and long-term needs. What are the expectations of the company administrators? The final decision should be in line with the company goals and objectives. In other words, the final decision has to be supported by a solid purpose. Consider this: You don’t make a decision that will cut production by half, if the original mission (purpose) was to increase sales by 30%. Be sure that your choice is based on more on company vision, rather than personal opinion. Narrow your information down to what is vitally important making the decision. For any decision that you make today, always consider the impact that it will make on future Read more at Suite101: Making Effective Workplace Decisions | Suite101.com http://roslyn-johnson.suite101.com/making-effective-workplace-decisions-a358141#ixzz1nnl02Xob

Crminology Essay Example | Topics and Well Written Essays - 1000 words

Crminology - Essay Example Generally, Murray (1990) believes that the underclass has a negative impact on the moral fabric of the society and that they are responsible for the occurrences of anti-social behavior in the society. He actually believes in left realism: he ignores the possibilities that crime could also come as a result of political and ideological factors. Therefore, he considers the underclass individuals as criminal minds and as people defined by their deplorable behavior in reaction to their situation but not their situation. Murray (1990) primarily insists that illegitimacy is to be blamed for the deplorable behaviors. For instance, he comments that women under the low class have a higher probability of giving birth to illegitimate children. He asserts that these illegitimate children easily "run wild" since they do not have father role-models. Further, Murray (2001) affirms the responsibility of the underclass unwillingness to work to the rising crime and the break-down of the community life. Again, Murray emphasizes so much on left realism such that he overlooks the possibilities of crimes being caused by the powerful in the society: he believes only the poor are to be blamed. Critics however claim that Murray’s conclusions have no evidence and are baseless. For instance, Alan Walker asserts that Murrays concepts are founded on innuendos, anecdotes, and assertions. Additionally, a research done by John Ermish about single mothers, in the 1980s, established that most women never stay put as single parents. Walker further comments that individuals in the underclass apparently desire stable relationships and jobs (Biressi & Nunn, 2013). Additionally, Anita and Heather (2013) comment that single mothers who divorced in reality take averagely longer time to claim on benefits than single mothers who have never been married. Certainly, Murray’s critics are right realist thinkers; they believe that crime does not only result from the poor but from

Political Ideology and MNEs Essay Example | Topics and Well Written Essays - 750 words

Political Ideology and MNEs - Essay Example In the era of globalization, MNEs act as investors to local economies, either inducing or reducing capital based on perceived political conditions. For example, if an MNE perceives the political ideology of a local government to be hostile to business interests, it can simply pull out of the country and invest that capital at a more favourable country. Authors Daniels et al touch upon this important facet to business practice in their book. Just as governing political ideology have a say in MNE decision making, the converse is also true. In this way, MNEs as a collective force hold a veto power over the decisions of governments. By collectively threatening to withdraw capital, MNEs can coerce governments into tailoring policies that suit their ends. Such is the world of real politic that often political ideology comes second to the imperatives of business needs. This other, more vicious, side to MNEs’ relationship to political ideology is not exposited in the book. This is a c onsiderable omission, for, often, businesses operate in the world of real-politic and not stated political ideology. The authors claim in their introduction to the book that their objective is to achieve an â€Å"effective balance between authoritative theory and meaningful practice.† But, disappointingly, this objective has not been met by virtue of the afore-stated omission. Just as Political Ideology has an impact on MNE operations, the local culture also has an impact. This facet to MNE management is brought to light by Redpath & Nielsen in their journal article titled ‘A Comparison of Native Culture, Non-Native Culture and New Management Ideology’ published in the prestigious French language journal Revue Canadienne Des Sciences De L'Administration. One of the challenges facing MNEs when they enter a new market is dealing with local cultural sensibilities. There is no systematic approach to resolving this challenge. Often a charismatic leadership with a tact ful and diplomatic approach toward understanding local culture works best. Daniels et al in their book on International Business do not deal with this component of MNE operations in any great detail. On the other hand, the article by Redpath & Nielsen does. They describe â€Å"Hofstede’s five key dimensions of national cultural differences and examine the connections between cultural values and management practices.† (Redpath & Nielsen, 2007) Hofstede’s dimensions are then analyzed to â€Å"provide insights into the differences between Native and non-Native cultures and how Native organizations may draw on traditional cultural values to improve organizational effectiveness. In general, Native cultures are described as collectivist, egalitarian, adaptive, and tolerant. The argument is made that the cultural context in which Native organizations operate is in many ways more compatible with the new management ideology than is the society in which this ideology pre vails.† (Redpath & Nielsen, 2007) One of the drawbacks in the book by Daniels and his team is the lack of rigor in referring to economic theories that are the backbone of modern business. For example, the major principles of capitalism as laid down by Adam Smith, and which are still central to modern business operations, do find much mention at all. It should be remembered that capitalism is as much a political ideology as it is an economic system. In the era of neoliberal capitalism, this sparse treatment of theory by Daniels et al is a

Slap Stick Comedy and American Novelists Essay Example | Topics and Well Written Essays - 500 words

Slap Stick Comedy and American Novelists - Essay Example Cartman, mocking the hungry by showing his desire only for the sports watch and not for helping a hungry nation, finds himself lost in a third world country. Another similarity between Grandmother and Cartman is that neither of them are more concerned about others or their surroundings than they are with themselves. Grandmother has her own reasons for not wanting to go to Florida. She uses her family’s safety as an excuse not to go, claiming that there was the chance that the Misfit might catch up with them. However, the safety of her family is the least of her worries. Furthermore, when the Misfit is having his men carry off her family into the woods to meet their end, the Grandmother can do nothing but plead for her own life. She only displays the slightest bit of concern that her son, daughter-in-law, and grandchildren are not being returned to her. Cartman could not care less about the conditions of starving people in third world countries, even one of their occupants is d elivered to his doorstep. He is more concerned with getting his watch. Then, when he is starving along with the other Ethiopians, he is still more concerned with his own welfare than of those around him. Grandmother and Cartman both rely on the help of God when all else has failed.

Social Engineering and the Law Essay Example | Topics and Well Written Essays - 750 words

Social Engineering and the Law - Essay Example But for every good example there are likely to be bad ones. In Canada, the government used to take away Native children from their families and educate them in residential schools. The idea was to try to acculturate the children by teaching them better English and making it easier for them to be absorbed into the White population. Instead of working, this example of social engineering created a lot of unhappiness and misery. The government has since apologized for its policy which is widely seen as a failure. Part of the problem is that a law is a very broad thing and it is hard to account for individual differences when you plan to change people’s behavior. It is a bit like trying to perform surgery with a sledge hammer. Nevertheless politicians continue to push for social engineering because the idea is often popular at first blush. Currently one of Nancy Pelosi and Harry Reid’s big ideas is to introduce a Fairness Doctrine as law.1 This would make it legally necessary for radio stations to have an equal amount of political time for each side of the political spectrum—instead of just putting on shows that people or the market want. If this law comes into effect it may make people more left-wing (as a lot of talk radio is now conservative). This might be a smart political move: socially engineering more Democratic voters would result in larger majorities in the House and Senate! Usually politics is at the heart of plans to change people’s behavior en masse. Although I do not generally like the idea of social engineering, as you may observe from my above statements, if I were told I could socially engineer anything I would think long and hard. One of the ways many politicians try to alter behavior is by changing the tax rates. If I could do anything I would implement a law creating a flat tax. The current tax system is called a â€Å"progressive† system. The more money that you make the more tax you must pay. On the face of it

Auditor at Deloitte Research Paper Example | Topics and Well Written Essays - 2250 words

Auditor at Deloitte - Research Paper Example Job security- There is fewer jobs that offer higher salaries and secured job than the job of an accountant. Any kind of business requires an accountant so the scope of landing a job as an accountant is immense. On top of that of one earns a CPA license or a master’s degree then the possibility of landing in a good job increases much further. The job of an accountant in addition to being secure is one where demand for accountants is likely to grow at a steady rate of 13% from 2012 to 2022. The pay package of an accountant is quite high and the minimum education required for being an accountant is a bachelor’s degree in accountancy. Now coming to the choice of Deloitte, Deloitte is one of the big 4 accounting firm. These accounting firms specialize in audit, and other jobs of finance. Over several years Deloitte has merged with several other firms on order to become one of the largest accounting firms on whole world. In 2013 the total annual revenue was $32.4 billion. The firm continued to grow through revision and approx annual growth in 2012 was 8%. The job at Deloitte is one of the most prestigious jobs at one of the most professional services of the world. Deloitte is one of the best places to work in the world (Deloitte). A career in audit at Deloitte is a key link in the financial reporting chain that puts one in the position of trusted advisor to different businesses across different regions. The skills required for the job are analytical skills required for the analysis of the business requirements. In addition one must be thoroughly aware of the audit practices at Deloitte. The job requires analytical skills; good grasp of subject knowledge in addition to understands the needs and requirements of the customers well so that specific solutions can be tailor made for the requirements of the clients. All these activities that need to be done are in keeping and adhering to the highest standard on independence,

Do violent video games lead to violent behaviour among young people Essay

Do violent video games lead to violent behaviour among young people - Essay Example One of the reasons stated for this good fortune is the fact that the game Call of Duty: Modern Warfare II topped Amazons best sellers list for the first time in 2009. Most people play video games because they are fun and challenging but research shows that for children, certain types of video games can lead to aggression and often violence. This violence can be towards other children or it can evolve into other forms of violence. As an example, the game, "Grand Theft Auto has been criticized for teaching teenagers how to kill policemen. Studies show that the reason this happens is because teens become desensitized and find that killing the police is something natural after playing the game. Another example brings the researcher to school shootings. The shootings at Columbine high school in Littleton, Colorado took place because Eric Harris and Dylan Klebold were playing a version of the game Doom. Video games have been blamed for a variety of crimes. As this researcher began to study this trend, there were several questions that came to mind. Do video games really create crime? If so, what happens to create this problem and What is being done abo ut it? The literature on this topic is vast because it has been the topic of several studies, many books, and many magazine and newspaper articles. Most of this literature supports the idea that video games create aggression and over time, this aggression leads to violence. Aggression can be defined as any behaviour, be it physical, verbal, psychological or emotional, intended to cause physical, emotional or psychological injury to another human being (Kirsh, 2006 p. 10). In our society, this definition can be seen in many television programs whether they are cartoons, other childrens programs or general television shows. As an example, programs like CSI and Dexter continue to be very popular shows because people like the voyeuristic view they have of violence that these

Response Paper Assignment Example | Topics and Well Written Essays - 500 words

Response Paper - Assignment Example Additionally, with an introduction of innovative Korean entertainment products such as Korean movies and television programs, the situation is more likely to improve. The writer, therefore, analyses the integration of Korean culture in Japan through the perspectives of Japanese women who are fans of Winter Sonata (Chua & Iwabuchi, 2008). In the article, the writer creates a social conflict by explaining the differing opinion in the perception of Korean culture. In this regard, the writer’s mother has a pre juristic hatred against Koreans living in Japan despite her having a strong preference for the Winter Sonata, a Korean based television drama. The writer is very concerned because she had many Korean friends, she had learned the Korean language and had at one time taught it to primary school students. Her mother on the other had had limited information on Korean culture, as well as limited interaction with Koreans (Chua & Iwabuchi, 2008). The writer is puzzled by the popularity of the Winter Sonata in Japan despite the Korean prejudice. In the research, the author evaluated the differences among the Sonata fans. In addition, the writer also examined on the reason behind Sonora’s high popularity in middle-aged and elderly women. The author questions as to whether the show can be used to transform the negative perception of Korean culture by the Japanese society. Traditionally, the Japanese society had undermined the Korean culture due to historical reasons that are dated back in the early 1940s during the Second World War. Political and social injustices of the Korean society by Japan worsened the situation. In spite of this, the Korean culture has popularized a contemporary modern culture that is acceptable to Japanese culture. In this regard, the writer appreciates the role of Korean films, contemporary Korean music and international events (including the 2002 FIFA World Cup) as the main cornerstones of promoting integration of Korean society in