Proof That Publishing More Content Wont Grow Blog Traffic

Proof That Publishing More Content Wont Grow Blog Traffic Its a little bold to say that publishing more content wont grow your blog traffic. I mean, more content + more social shares = more blog traffic Right? But this comes  from experience of what happened to us at when we published more content recently. Our social shares dropped  and our blog traffic wasnt too impressive either. And thats happened to us twice after we increased our publishing frequency. So I had to ask myself, Hey Nathan, could there really be a sweet spot for how many posts we should  publish a week to get the most social shares and blog traffic? After all, the answer may not be a lot of blog posts a week, but only a couple. And thats exactly what I found out. How To Publish More Content (And Get Less Blog Traffic) #blogging #contentmarketingWhy Publishing More Content Wont (Necessarily) Grow Your Blog Traffic Well- to be clear- it might but it also might not be worth your effort. Four weeks ago, we switched from publishing two posts a week to three. Thats a lot more content to create (especially considering our posts average 2,000 words and have about 8 graphics in them). So we really wanted to make sure the payoff was worth our time. This is what publishing 2 posts a week looked like. Before we made the switch to publish more content, 4 blog posts (2 a week)  averaged these stats within 2 weeks of being published: Social shares averaged 561 per post. Pageviews averaged 6,074 per post. Comments from readers averaged 6.5 per post. Not bad. So we should have been  able to get a  lot more results with 3  posts a week, right? This is what publishing 3 posts a week looked like. This is what our stats looks like for 6 blog posts (3 a week) within 2 weeks of being published: Social shares averaged 325  per post. Pageviews averaged 4,367  per post. Comments from readers averaged 3 per post. Not so good. This is what it looks like when you compare the  data. So whatever, right? I mean, thats not so bad. In fact, didnt blog traffic increase because we published more content? When you compare the data, switching from publishing 2  blog posts a week to 3: Decreased social shares an average of 236 per post. Thats a grand total of 1,950  which was 294  less than the previous average of 2,244. Yikes. Increased pageviews by 317.5 per post. Yes, that is an increase. It makes a total of 26,204 pageviews compared to 24,299. Thats an increase of only 1,905 pageviews to publish 2 more blog posts in a 2-week period. Decreased comments by 4 per post. So thats 17 compared to the previous 26. So Im kind of full of crap, right? I mean, we did increase our blog traffic. But to me, its not worth publishing two more posts to get fewer than a thousand pageviews per post. But was it really the publishing frequency? Now, there are a ton of outliers to consider into this: Who were the authors and did they have lots of followers? Were the topics we chose to cover not quite right for our audience? Should  we have experimented more with different publish days and times? Should we have shared our content differently with social media? Did we mess up when we emailed our subscribers (aka, you guys)? Did we give this study enough time for our audience to get used to the change? Not to mention: All of these posts target specific keywords that should help us grow our blog traffic in the long term. The posts published in the 3-a-week periods have been gaining a lot of  social shares just this week. Blog traffic has increased for all 10 posts in this study. And Im sure there were a billion other things on my mind once I realized our posts werent performing as well as they used to. Proof That Publishing More Content Wont Grow Your #Blog Traffic (And How To Do That)So I became Sherlock Holmes. The thing was our samples from each data set (2 posts a week,  3 posts a week) were very average for our content (no outliers to throw off the data I analyzed). I even looked at our email open rates: They were nearly the same as always. And during the testing time when we published 3 blog posts a week, we grew our  number of email subscribers. But the moment  our social media shares dropped, so did our blog traffic. My biggest conjecture on this: We gave our audience (you guys) so much content to share that you had to pick and choose what was worthy enough for you to share.  Even if we published 3  awesome posts a week, you needed a little diversity in your social shares- not all from one source. So when social shares drop, so does blog traffic. And that, my dear  Watson, is a complete guess. What do you think? Id love to hear your thoughts about this in the comments. 10 Things You Should Learn From Publishing More Content Honestly, it could have been a dozen things that led to a bit less blog traffic than I was hoping for. So here are my lessons learned from this experiment that will help you choose the right publishing frequency for your blog: 1. Dont be afraid to try new things. While this analysis is a bit young (it happened with content we published in February), I learned a lot by publishing more content. The entire team here at worked hard to mature our processes to create content super efficiently. That is a huge win well keep with us as we continue to create content our readers should really love. And we would have never known that publishing more might not be what our audience wants until we did it. And you can bet that Ill continue to look at the results of those posts to see if my thoughts about this change in a couple months. The manager accepts the status quo; the leader challenges it. - Warren Bennis Should the drop in blog traffic prevent us from publishing more content? This experiment- though ultimately not resulting in  the blog traffic I wanted- didnt impact our email subscribers, let alone product signups. Both of those figures were the highest theyve ever been at this time. So that is definitely something to consider for this: Should we really publish less content if stats like new signups are so high? Never be satisfied with status quo. Youll never know if you could be doing something that ends with much higher results. 2. Base your publishing decisions on data. I mentioned that weve bounced around with our publishing frequency a lot at . Thats a little funny coming from the guys who preach how to publish more consistent content, right? This is what our publishing frequency looked like for a couple months in 2014: The point is, we were testing to figure out what would work best for us. We were publishing the content we had. And we werent afraid to get scrappy to get things done. But in the end, we started focusing on publishing the right amount of times to get the most out of our content. By the time November rolled around last year, that right amount for us was twice a week. And hey, at the time, we saw blog traffic increase as we published less content. We published that way to create our own data. But, whats really ironic about this, is that theres already some data that basically says companies  that increase their publishing frequency from 3–5 times a month to 6–8 nearly double their leads.  So while this data is about leads and not blog traffic, publishing 2 posts a week should be a sweet spot. If there isnt any data, make your own. #contentmarketingIt would have been cool to know that information before we started just to measure that even better! 3. Plan  your publishing frequency to  achieve your marketing goals. I would have never cared about these slight changes- or added up the totals for this study- if I wasnt counting on every single blog post to contribute to a much larger goal. For every post we publish at , I measure initial success by the number of social shares and pageviews. For the special posts when we create free blog giveaways, I also monitor how many times you guys download those resources (infographics, checklists, templates, e-books, and more). Every post must contribute to our overall marketing goals to increase: Social media shares. Traffic in general. Email subscribers. signups. Doing the math, its easy to see how publishing more content may help us achieve our goals: Just divide your metrics goal by what an average blog post contributes to that goal. Thats a really rough estimate of how many posts you need to write to hit that goal. 4. Build momentum as you establish your publishing frequency. You shouldnt just rush in to publishing  more content. When we went from publishing 2 posts a week to publishing 3, we just switched to 3 and kept going. In hindsight, I wish I had given the team a bit of breathing room to build up our momentum by staggering several weeks  of publishing 2 posts then 3 posts. That would have helped us work through our processes with a bit less runaround.  But we  got it done because the entire team  had the ambition  to do it (and thanks for helping me out, Ashton and Krista!). Even for the pros, we still need to understand that running a marathon without training ends in fatigue. 5. Test the best days and times for publishing and sharing. A year ago,  we would literally publish new posts every single day of the work week. Then wed publish 3  posts the next week, and 4  the following. Were no strangers to testing what will work for us to achieve our marketing goals. But we needed to do that to know what would work for us. So when we decided to bump our frequency up to 3 posts a week, we used data from the best times to publish and  chose Monday, Tuesday, and Wednesday since blog posts published later in the week tend to perform a bit lower. We also bounced this idea off a few of our friends in a content marketing community to get their opinions on the best times to publish. Sometimes its worth it to publish on different days and times to understand how that impacts your blogs performance. 6. Analyze your data to actually know if youre reaching your goals. There is no way Id be writing this post if I didnt plan time to analyze our data. You write every post for a reason. Measure its success against that metric. Here is an easy way to do it: Divide your overarching goal by the number of posts you want to publish. That will give you a rough estimate for your goal per post. Tip: This is  similar to what you did in lesson #3. But its not the same. If you want to hit a marketing goal by maintaining the amount your  current posts contribute to that goal, go with lesson #3. The algorithm shared here actually gives you something to shoot for to  improve every post to hit your goal. From here, you can determine new ways to promote your content to get the blog traffic (among other goals) your content deserves. You write every post for a reason. Measure every posts  success. #blogging7. Dont believe what they say about vanity metrics. unless they say that vanity metrics like social shares matter. There is so much to learn by understanding how people share your content. For example: People read what they know is popular. People share what they know is popular. People subscribe to what they know is popular. And beyond that- social shares provide a solid gauge on how your content is performing. I noticed something was strange with our content when we started publishing 3 posts a week because our social shares count was lower than it had been in a long time. From there, I completely analyzed our blog traffic patterns to gather the data in this post. And that ultimately helped me make the decision to publish only 2 posts a week. 8. Understand the trade-off for quality versus quantity (and go for quality). Yeah, yeah. You already know this. But here is what we did to be able to publish more content: Free blog giveaways dropped from being in 3 of 4 posts to 2 of 6 posts. Thats a bit of a hit for additional resources that we know you guys find super helpful. And thats how we also get a lot of new email subscribers for our content. Graphics per post on average fell from an average of 7.5 to 6. Content length also dropped slightly  (with a couple outliers). While we made sure the topics were awesome- and the content was  great stuff you should have really liked- we did sacrifice a few bonuses we usually had in our content to be able to publish more. So, once again, someone just told  you that sacrificing content quality for quantity takes a hit on your social shares and blog traffic. But this time you  can actually see the data that backs up that claim.

Roe vs. Wade essays

Roe vs. Wade essays Roe vs. Wade was a very controversial issue for its time, and today. Roe vs. Wade was a landmark case for womens rights. Roes case required states to allow women to have an abortion during the first six months of pregnancy. This allowed women a choice if they would like to keep a child. Roe vs. Wade was so controversial because it dealt with the topic of abortion. To many people abortion is killing an unborn child, or child. Abortion is more than a political issue it is also a moral issue. Is it right to abort a fetus or baby? Roe, an unmarried, pregnant woman from Texas wanted an abortion, but an existing statute prevented her from doing so. The Texas statute, originally passed in 1857, outlawed abortions except to save the life of the life of the mother. Roe filed a lawsuit in the federal district court on behalf of herself and all other pregnant women. Roe wanted to have an abortion statute declared because the 1857 statute passed in Texas was unconstitutional. Roe stated it was an invasion of her right to privacy guaranteed by the First, Fourth, Fifth, Ninth, and Fourteenth Amendments. At the same time Roe sought an injunction, or court order, issue against the statutes enforcement so that she might go forward with the abortion. The district courts agreed with Roe that the law was unconstitutionally vague and violated her right privacy under the Ninth Amendment and Fourteenth Amendment. The Ninth Amendment allows for the existence of the rights, like that of privacy grant the injunction allowing her to go ahead with the abortion. Roe then appealed the denial to the injunction to the United States Supreme Court. Around that same time a woman named Mary Doe sought an abortion but a 1968 Georgia statute, only allowing abortion if necessary to save the life of the mother, in the case of pregnancy resulted from rape or incest, or if the baby was likely to be born with defects. ...

Sex Ratio by Geography

Sex Ratio by Geography Sex ratio is the demographic concept that measures the proportion of males to females in a given population. It is usually measured as the number of males per 100 females. The ratio is expressed as in the form of 105:100, where in this example there would be 105 males for every 100 females in a population. Sex Ratio at Birth The average natural sex ratio for humans from birth is approximately 105:100. Scientists are not sure why there are 105 males born for every 100 females around the world. Some suggestions for this discrepancy are given as: It is possible that over time, nature has compensated for males lost in war and other dangerous activities to better balance the sexes. A more sexually active gender is more likely to produce offspring of their own gender. Thus, in a polygamous society (polygamy where one man has multiple wives), he is likely to have a greater proportion of offspring that are male. It is possible that female infants are under-reported and not registered with the government as often as male babies. Scientists also say that a woman with a slightly over average amount of testosterone is more likely to conceive a male. Female infanticide or the abandonment, neglect, or malnutrition of female infants in cultures where males are favored may occur. Today, sex-selective abortions are unfortunately common in countries like India and China. The introduction of ultrasound machines throughout China in the 1990s led to a sex ratio of up to 120:100 at birth due to familial and cultural pressure to have ones only child as a male. Shortly after these facts became known, it became illegal for expectant couples to know the gender of their fetus. Now, the sex ratio at birth in China has been reduced to 111:100. The worlds current sex ratio is somewhat on the high side – 107:100. Extreme Sex Ratios The countries that have the highest proportion of males to females are... Armenia – 115:100Azerbaijan – 114:100Georgia – 113:100India – 112:100China – 111:100Albania – 110:100 The United Kingdom and United States have a sex ratio of 105:100 while Canada has a sex ratio of 106:100. The countries with the lowest proportion of males to females are... Grenada and Liechtenstein – 100:100Malawi and Barbados – 101:100 Adult Sex Ratio The sex ratio among adults (ages 15-64) can be highly variable and is based on migration and death rates (especially due to war). Into late adulthood and old age, the sex ratio is often highly skewed toward females. Some countries with very high proportions of males to females include... United Arab Emirates – 274:100Qatar – 218:100Kuwait – 178:100Oman – 140:100Bahrain – 136:100Saudi Arabia – 130:100 These oil-rich countries import many men to work and thus the ratio of males to females is highly disproportionate. On the other hand, quite a few countries have far more females than males... Chad - 84:100Armenia – 88:100El Salvador, Estonia, and Macau – 91:100Lebanon – 92:100 Senior Sex Ratios In later life, the life expectancy of men tends to be shorter than women and thus men die earlier in life. Thus, many countries have a very high proportion of women to men in the over age 65 range... Russia – 45:100Seychelles – 46:100Belarus – 48:100Latvia – 49:100 On the other extreme, Qatar has a 65 sex ratio of 292 men to 100 women. That is the most extreme sex ratio currently experienced. There are nearly three old men for every old woman. Maybe countries should begin to trade an over-abundance of elderly of one gender?

Impact of death and dying on the personal lives and practices Research Paper

Impact of death and dying on the personal lives and practices - Research Paper Example The purpose of this paper is to demonstrate my scholarly skills in critically analysing an article that has attempted to bridge the identified gap in knowledge. This article, by Sinclair, seeks to provide a deeper insight into the impact that death and experiences with the dying have on the personal and professional lives of those working in the palliative and hospice care environments. My critical analysis will focus on the purpose of the article, the methodology and research design used as well as the study population. The article is focused on bridging the identified gap in research and hence contributing to the body of knowledge in the profession. The purpose of this article is to sensitise the nursing professionals and scholars on the psychological needs of the practitioners working in an environment where the thoughts of death, dying and grieving are normal experiences. The topic is very significant at a time when palliative and hospice care are gaining increased attention in the healthcare field (Sinclair, 2011). This means that the psychological health of the practitioners becomes a burning issue that require equal attention. I strongly believe that this purpose is not just worthwhile as a contributor to the body of knowledge, but it has also come out clearly in the article. The researcher, in this article, has made use of a rather rare method in research. First, Sinclair has made use of ethnographic enquiry in which the participants are selected and observed in their normal working environment. It is from these observations that the researcher obtains the results to make a conclusion of the study. The ethnographic enquiry method has been enriched by the use of conveniently selected participants for the study (Sinclair, 2011). To study the participants effectively, the researcher conducted observations on a variety of healthcare professionals in different fields within the palliative and hospice departments. The collected information was analysed through

Global strategy of Netflix Essay Example | Topics and Well Written Essays - 2000 words

Global strategy of Netflix - Essay Example An evaluation of the environment of Netflix’s business is essential in order to undertake suitable strategies for the growth of internet based entertainment services of Netflix. Netflix’s business required the company to expand to international markets to take advantage of the change in lifestyle and entertainment of the households. The political environment and the state laws were important considerations for Netflix as they had to acquire licenses from the owners of TV shows as well as movie studios for streaming their services through the internet. The environment in the industry underwent technological advancement as increasing number of electronic devices like the cables; fiber optics appeared in the stores. This allowed the households to connect the internet to the household TVs for the purpose of viewing. The social changes also showed inclination of the customers towards easy access to the streaming movies and TV shows on the internet rather and reduced the crow d of the theaters (Fitzroy and Herbert, 2007, p.47). The internet based entertainment industry witnessed intense rivalry between the several players as they launched their services on unlimited streaming of videos, TV shows and movies to be watched by the customers. Netflix had to adopt business strategies keeping their competitive position in mind. There were new entrants in the industry looking to capture the market. Hulu Plus, Amazon Instant Video are the products of the new entrants that challenged the business of Netflix with similar services.

Post-Partum Depression in Latin American Women in the South Bronx Research Paper

Post-Partum Depression in Latin American Women in the South Bronx (Ages 20-25) - Research Paper Example South Bronx is an area well known in United States that was heavily crashed by the Second World War. The war affected all sectors of life, economic, social, political, and cultural and employment. Due to the impact of the war, people in this area live in great poverty and under poor conditions (Sierra, 2008). Q. 2. Since many centuries back, there was a relationship between depression and childbirth. Nowadays, researches have been done and clear evidence that many depression and other mental conditions are as a result of pregnancy. This is in accordance with Latin American Researchers who found out that mood turmoil in women especially depression are related to pregnancy. South Bronx is the poorest district in the United States. Additionally, it is the district that reports many cases of women ailing postpartum depression. Of the total population, 256,544 which represent 38% live below the poverty line. This is in accordance with a report issued by US census Bureau (Sierra, 2008). Re ports show that approximately 61% of women experience anxiety after birth and later reduces during the fifth week after childbirth. An average of 13% of women experience PPD which may last for months after delivery Chances of a woman experiencing PPD vary depending with age, background, level of education, history of depression among others. ... Many people living in South America are Latin and black Americans. Majority of Latinos’ and black Americans live in South Bronx, a district known to be lived by people with no prospect of employment (Sierra, 2008). A large population of people has low income while the rest are unemployed. In 2005, 205,000 middle age women were treated with PPD in the United States. The cause of the high rise of postpartum depression in this area in young women is due to lack of financial support, unexpected pregnancies and abandonment (Sierra, 2008). Many young women in south Bronx engage in illegal activities like prostitution, drug trafficking, alcoholism and robbery to earn a living. These are some of the risk factors causing depression which is the cause of PPD. Additionally, poor health conditions is another factor leading to postpartum depression in Latin Americans living in south Bronx. Due to poverty, many women do not receive health assistance during pregnancy and after birth. For tho se who seek medical assistance, chances are that they receive low quality services due to lack of enough finances. It is normal that during the first few weeks many women experience moody feelings, lose appetite, hopelessness, difficulty in sleeping due to hormonal changes during pregnancy and after birth (Rosenfield, 2006). These feelings are called baby blues which are normal feeling to almost 80% of new mothers. In some cases, these feelings can be persistence leading to serious mental disorders like postpartum depression (PPD) or postpartum psychosis. This condition may affect women in their early years (20-30) of reproduction than during the late years. The main reason is unwanted pregnancies, poverty, abortion, complications during

Hospital Financial Management Essay Example | Topics and Well Written Essays - 250 words

Hospital Financial Management - Essay Example By developing fixed and variable expenses PPD strategies they find it efficient in paying long-term expenses without running out of all the operational cash. During their 1st Qrt, they expected a fixed cost structure of 20% which in actual budget shifted to 19% making a point value of 1. The same way by budgeting for variable cost structure of 80% and gaining an actual of 81% giving them a point value of 1, it means that the operation of the hospital is very strategically planned. The other reason for the better financial performance of the hospital is because of the better turn out of patients both in and outpatient, the benefits are given to them and the services performed. Despite good profit generation from the hospital, it is still advisable that they develop the good strategy based on the indicators shown by the office of the statewide health planning development (OSHPD). The indicators require the hospital financial management to develop corrective measures such as volunteer t ime so that the salaries benefit can be reduced by at least 10%, the need also to give professional training to lower the professional fee they provide for. The hospital management should be determined in developing ways of reducing their supplies from 15% to some reasonable percentage. The main issue the hospital management should focus on to help their performance is the salaries, variable patients benefit, and the supplies they receive. They should develop strategies that enable them to reduce the cost of professionals pays.