Aging Population in Hk free essay sample

In the past, many people dead in childhood due to sickness and improper medical treatment, which enzymes and bacteria can easily kill them. However, with the development of medical technology, such as introduction of new treatments like antibacterial, people can combat many diseases and have a longer life, and the death rate can be lowered. Hence, as Hong Kong is a stable place, it can make people in Hong Kong live longer. Hong Kong is a stable place without the threat of civil wars and lack of essential resources like water and food, compare with some undeveloped countries. In addition, the Hong Kong government also maintain stability by making policies such as food hygiene policy. With maintaining stability, people can live longer then. The above conditions lead to the increasing longevity of Hong Kong people, which caused the aging population in Hong Kong. We will write a custom essay sample on Aging Population in Hk or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Declining birth rate In the past 50 years, there was a baby boom occurred in Hong Kong. People at that time did not concern about the cost of bring the child up and the problem of population explosion, which lead to the high birth rate at that time. After reaching 1980s, the birth rate started to be declined. This is mainly due to higher education rate in HK, when there is a higher educates rate, less female would unwilling to born more children. Hence, fearing from financial burden, as it bringing a child up requires a high cost, families are unwilling to give birth to child. Moreover, people are more likely to settle down at a later age, form their families when they become old, this also lead to a low birth rate. In fact, the low death rate could bring few negative effects. However, when there is a declining birth rate, the young age group cannot support the size of old age group born in the baby boom. This will lead to a serious problem. In short, a declining birth rate and a low death rate caused the aging population. Situation in Hong Kong In Hong Kong, the population sizes of youngsters are keeping decreasing with a decrease of 17. 9% in 33 years. In contrast, the number of old people are keeping increasing, it is estimated in 2033, the old age group will become one-forth of the whole population. Hence, there is a decreasing trend in birth rate in 40 years with a drop of 1500 babies per year. Nevertheless, the trend grow again since 2005 due to migration from Mainlanders, they could only be able to work until 2030,which may hard to combat the problem. To conclude, the problem of aging population is serious. Impact of aging population In medical aspect, aging population may increase medical expenditure of government because elderly people may have the high risk of chronic diseases. Due to increases of medical services, the demand of doctor and nurses would also be increased. However, the government may not have enough money to provide better medical services as a lower tax income. This may lead to poor quality of medical services. From the point of view of the government, aging population reduces the government’s income as providing more welfare and medical care for elderly. It would also affect the GDP of HK due to more elderly people and less working population, which reduce Hong Kong’s economic development. HK competitiveness in the world may be seriously affected. In social aspect, aging population may increase the pressure of working force, as they need to pay more tax to government for providing better medical services and welfare, even though the demand of productivity at will be high and high salaries will be paid in the future. On the other hand, it may also enhance the problem of poverty as they may unable to work after retired. Suggestions of aging population From the above passage, we can see that aging population will cause a high expenditure and welfare on the government. The aims of the solutions below are to solve these problems. To start with, the government can solve the problem by Enabling older individuals to keep economically active. For example, the government can employed these old age people part-time works to enhance productivity. It can also encourage them to spend more money to enhance the economy by encourage them to travel in Hong Kong, such as the $2 Public Transport Concessions for the elderly. For those retired who are poor and disable to work, the government should put more resources to help them maintain a living. For example, increase the amount of welfare on the poor, or provide resources to some fund, which helps the old age groups, such as the Community Collusion Fund. On the other hand, the government should also cut some welfare, for example, the introduction of the Mandatory Provident Fund (MPF) can let the old people save money itself for entire when they are working; the issue of health care voucher can reduce the burden of the government-owned health system. These measures can help the government to reduce the welfare.

Moving again... free essay sample

There are nomadic tribes in Africa that move less than I do. I’ve lived consecutively in Texas, Georgia, Arizona, California, Texas, Connecticut, Virginia, Connecticut, New Hampshire and Connecticut. The last three moves, I was told, would be the last. But, soon enough, eight months to two years later, â€Å"Girls, we are moving.† If there is one phrase I choose never to hear again it would be, â€Å"We are moving†. I loved each place I have lived for different reasons. I felt at home in Texas. I lived about half an hour away from Disneyland in California. New Hampshire is so beautiful in the fall. Virginia is close to D.C. and, being a history buff, I loved all the free museums. Georgia is where my sister was born and where I met my first best friend. Arizona is where I learned to speak fluent Spanish, a skill which I promptly lost by age eight. We will write a custom essay sample on Moving again or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But Connecticut, where I am currently living, is where I have made some of the best memories. I have made great friends, lost some not so great ones, gone through the drama of high school, met my favorite band and got my first job. I love it here. I haven’t had a classic suburban childhood. I don’t have a door with marks showing my growth over the years. My room isn’t painted some obnoxious shade of pink I chose when I was seven. I haven’t known my best friend my whole life. I sometimes see people with these things and think, â€Å"Wow. You are so lucky. I wish I had that.† But then I come to my senses. I may have spent my whole childhood moving around, making friends only to lose them a year later, but I have visited places that some people dream about. If I never lived in California, would I have been able to visit Disneyland almost every weekend during the summer? Probably not. If I hadn’t lived in Virginia, would I have been able to feed my love of history by visiting the museums in D.C. many times during the summer? No. Would I have been able to visit the Alamo if I hadn’t moved to Texas? No way! I have experienced many things that many seventeen year olds cannot say they have experienced. I often find myself dreaming of my future. I imagine what it is going to be like being married, having kids or being a teacher. Whenever I dream about the far away future, like kids or marriage, I often wonder if I want my kids to have the same experiences I did. The simple answer would be no. I want my kids to have stability and be able to call one place their hometown. But I want my kids to have the same cultural experiences I did. I want them to be able to say that they lived and experienced all different parts of America. I want them to be able to boast to their friends that they went to Disneyland most weekends during the summer when they were seven. I want them to be able to say they have friends in all different parts of the country. I want them to have all of the great experiences that I had. I think that anyone could benefit from moving to all different parts of the country. It is truly a wonderful learning experience.

Online University Programs Boost your career Now Essay Example

Online University Programs Boost your career Now Essay Example Online University Programs Boost your career Now Essay Online University Programs Boost your career Now Essay Do you want to build your career? Do you believe you still have an opportunity of earning that college degree that you have always dreamed about? Have you contemplated of registering with an online university program on the internet? Are you very committed so much that you think you do not have time to study even though you want to have a collage degree? This article will address all these queries and more. Given the flexibilities and the possibilities permitted by the Internet, a person can take home a degree in any program he or she has interest in and boost his or her career with the help of online university programs. Therefore, do not think that you cannot go back to collage again, such thoughts and beliefs belong to the past; with internet based training the sky is the limit. Since all a person has to do is to look for the best online institution of his or her choice and enroll for the course. On the other hand if your work schedule is very tight, there are various online courses designed to match the tight schedule. These university programs are ideal for active people that find it difficult to attend normal university campuses to take part in class activities. Depending on one’s office schedules, a person can always tie his lesson arrangements to his office work with no difficulty. This is quite possible in that, online university programs allow a person to learn at his own place, pace and time. If you are taking into consideration quitting your current job, you do not have to think of that as an option anymore because with online university courses, you can easily learn and earn simultaneously. Studying with the help of the web may sound great and perfectly suitable for any busy person, still the flexibility and simplicity of this alternative can cause laziness and ultimate failure. So, a person should better be prepared to do is required to initiate and finish the university program. If you can’t do without leaving your home the internet is a great option. One good thing about the internet is that it can serve various purposes. Today there are many parents who have the ambition of continuing with their education in order to boost their career but find it tough to realize those dreams because they cannot leave their home for fear of exposing their children to danger. If you find yourself in such situation, then enroll in online university programs.

How To Nail Product Positioning With April Dunford

How To Nail Product Positioning With April Dunford The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you position a product or service can make or break your company. Stop right there. Forget everything you thought you knew about product positioning. Connecting your product or service with buyers is not a matter of following trends, selling harder, or trying to attract the widest customer base. Today, my guest is April Dunford, who has launched more than a dozen products and shares some of the biggest mistakes that startups, marketers, and entrepreneurs make with product positioning. Also, she’s the author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. April’s book describes her point of view on positioning and offers a step-by-step process to perfectly position your product or service. Career Change: Fake it til you figure it out. How hard can it be? Do it right, and the company grows quickly, gets acquired; you get bored and do another startup Definition of Positioning: How to win at doing something that a well-defined market cares about Perfect marketing execution won’t save you from weak positioning; marketing execution and results are only as good as positioning that feeds into them Who should decide the positioning for your product? Everybody Siebel Story: Too small to buy out beyond a billion dollars Positioning Pitfalls: People don’t do positioning deliberately; and when they try to fix it, they don’t follow a process but wing it or write a â€Å"Positioning Statement† Positioning Statement Components: Who’s your competitive alternatives? What are the unique capabilities or features that your product has? What’s the value that those features can enable for customers? Who’s my target customer? Is this a market that I’m going to win? Signs of weak positioning include: How a customer reacts to your product/service They compare you to a non-competitor; not in the right market Customer knows what you do, but not the value or why they should careLinks: April Dunford Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by April Dunford: â€Å"Not only is positioning a thing I should figure out, its potentially a super powerful thing.† â€Å"Two years after graduating from engineering, Im running this great big marketing team. Its global. I’ve got this giant budgeteven though I was completely unqualified for it.† â€Å"I focus on positioning, mainly because I think people do a really terrible job at positioning. Theres not many people that know how to do it right.† â€Å"A shift in positioning can totally result in a shift in the product roadmap, a shift in your pricing, a shift in a way you sell, a shift in your channels.† You see signs of weak positioning across your entire sales marketing funnel, but often the place where it’s most obvious is looking at how a customer reacts when they first encounter your product or your offering.

Final Strategic Plan Research Paper Example | Topics and Well Written Essays - 1000 words

Final Strategic Plan - Research Paper Example Selection of Locations – a Great Strategic Importance The company has already taken a strategic decision to begin these outlets in the high-income Silicon Valley (Santa Clara County) region. The company will open at least two shops in San Jose, the epicenter of Silicon Valley that currently leads other towns in the US with the median household income in excess of $83,000. Moreover, the area has a strong population of over 1.5 million highly educated rich class Asians mainly from India, Pakistan, China, Korea, Malaysia who are most likely to patronage the products of the company without much inhibitions for they do not need any elaborate introduction to these tropical fruits as they have already consumed them in their life sometime in the past. Brand Strengthening – An Important Marketing Strategy The company has already planned to establish the brand mangoamla firmly across the region. High-profile publicity campaign will be organized through local newspaper advertiseme nts, distributing small booklets describing health benefits of these fruits – especially antioxidant richness, their applications and uses in ancient health system (Aurved) explaining how they tone up the body’s immune system. ... The company has decided to advertise on FM radio in San Jose targeting Asian population to make the brand a household name. Promotional Strategy through Discounts/Incentives Vending machines will provide a unique code on each bill generated by it. On citing this code, the customer can avail 15 percent discount on the next buy. This will also help record the repeat customers who visit the shops. Customer Satisfaction Enhancement Strategy Before launching the products officially, the company has decided to involve professional tasters. They will not only do taste-fixing but fine tune the flavors of the products so that they get prompt acceptance. It is very essential to satisfy the customers on taste. After deciding on the flavors, the products will be offered to the select class of people for their final feedbacks. The exercise is necessary and extremely important for immediate acceptance of the products after the launch to ensure that the market does not develop any bad reflection on the company’s products in the beginning itself. Customer Servicing with Minimal Wait Time Currently, time taken to service the customer is an important and critical criterion where satisfaction of the customer can be either won or lost. Products will be dispensed through vending machines in 300 and 400 ml measurements with automatic billing system and recording. The servicing time including billing and recording will not take more than 90 seconds. It is also in the interest of the company to serve as many customers as possible to enhance the revenue of the company and that is how selection of the vending machines has been done to ensure that products are dispensed in the minimal possible time. Environmental Protection – a

Bowlby Essay Example | Topics and Well Written Essays - 250 words

Bowlby - Essay Example This is where the process of coming up with the attachment theory came in. he watched the behavior of the children keenly and how they behaved when they were left by their mothers (Rachel 78). This theory of attachment came to bring confusion with another theory known as the behavioral theory of attachment which Dollard and Miller had come up with in the year 1950. The theory had underrated the bond of a child and a mother. The behavioral theory stated that the child became attached to the mother for the reason that the mother fed the child. Bowlby suggested that attachment was adaptive and it plays a major role in the surviving of the child. He said that the infants feel the need to be close to the people who take care of them when they are stressed up. The stages of attachment go by the age of the child. When the child is 3 months old most children respond well to all people that take care of them this is referred to as indiscriminate attachment. 4 months there is preference for certain people. 7 months preference to a specific person and after nine months there is multiple attachments where the baby becomes independent (Jerry

Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay †¢ In 2006, the US based Starbucks Coffee Company, with over 11,000 stores in 36 countries was the No. 1 specialty coffee company in the world. †¢ Every week over 40 million customers visited Starbucks coffeehouses. †¢ After phenomenal success in the US, and revolutionizing specialty coffee culture, Starbucks undertook international expansion and popularized its specialty coffee worldwide. †¢ In the 1990s, Starbucks concentrated its expansion efforts mainly in Asia. The initial pages of the case delineate the origin and growth of Starbucks as a company and a super brand and the strategies adopted by it. †¢ In 2002, Starbucks announced that it was planning to enter India. Later it postponed its entry as it had entered China recently and was facing problems in Japan. †¢ In 2003, there was news again that Starbucks was reviving its plans to enter India. †¢ In 2004, Starbucks officials visited India but according to sources they returned unconvinced as they could not crystallize on an appropriate partner for its entry. †¢ In mid 2006, Starbucks announced that they were all set to offer the ‘Starbucks experience’ to Indians in the next 18 months. II. STRATEGIC POSTURE 1. MISSION. †¢ To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. †¢ Expansion to Asia market 2. OBJECTIVES †¢ â€Å"We are looking forward to offering the finest coffee in the world, handcrafted beverages, and the unique starbucks experience† †¢ Our Coffee – â€Å"It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. † †¢ Our Partners – â€Å"We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. † †¢ Our Customers – â€Å"When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. † †¢ Our Stores – â€Å"When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity. † †¢ Our Neighborhood – â€Å"Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead. † †¢ Our Shareholders – â€Å"We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive. † 3. STRATEGIES †¢ International expand through joint ventures, licenses or by company own operation †¢ Building critical relationship to gaining additional market knowledge with government †¢ Consistency on service and product †¢ Postioning in Premium market 4. POLICIES †¢ India had embarked on a series of economic reforms since 1991 that had ersulted in higher growth rates, lower inflation, and significant increase in foreign investment †¢ Indian government permitted Foreign Direct Investment (FDI) up to 51% in retail trade of single-brand products with prior government approval. III. STRATEGIC MANAGERS a. BOARD OF DIRECTORS |Howard Schultz |William (Bill) Bradley | |Starbucks |Allen Company LLC | |founder, chairman, president and chief executive officer |managing director | |Robert M. Gates |Mellody Hobson | |former Secretary of Defense |Ariel Investments, LLC | | |president | |Kevin Johnson |Olden Lee | |Juniper Networks, Inc. |PepsiCo, Inc. | |chief executive officer |retired executive | |Joshua Cooper Ramo |James Shennan, Jr. | |Kissinger Associates |Trinity Ventures | |vice chairman |general partner emeritus | |Clara Shih |Javier Teruel | |Hearsay Labs, Inc. |Colgate Palmolive Company | |chief executive officer |retired vice chairman | |Myron Ullman, III |Craig Weatherup | |J. C. Penney Company, Inc. |Pepsi-Cola Company | |retired chairman and chief executive officer |retired chief executive officer | b. TOP MANAGEMENT Starbucks is realigning its top management to help drive its international growth, continued to strengthen Starbucks top management team, hiring people with extensive experience in managing and expanding retail chains. IV. 6F – 7S 6 FORCES 1. Customer bargaining power: The customer bargaining power of starbuck is actually low. It is because Starbucks able to satisfy the needs of the customers by providing various type of coffee and beverages. In other hand, Starbucks also fitting in with the beverages and food from each countries they are expand to, so that they dont have any problem in fulfilling the demand of the customers. 2. Supplier bargaining power: Starbucks get their coffee from South America and Indonesia mostly as their main supplier. Based on that the supplier bargaining power is also low since Starbucks demanding their own standard fof the high quality coffee and also another term that they set in order to sustain their products quality. 3. Other Stakeholder: The other stakeholder for Starbucks is basically come fro mthe government and the other social community. The government is only giving the regulation about the coffee shop, while the other hand social community mostly protest against starbucks about their products with high sugar and fat that can caused obesity and diabetes. But, the other stakeholder bargainig power is still low over Starbucks. 4. Substitute: The substitute for coffee as starbucks mostly offer as their own core products is low. It is because coffee is still favorable in some countries even though some parts in Asia prefer tea as their beverages, but Starbucks also could comply with it and keep growing and get profit from their coffee products. 5. New Entrants : For the new entrants for the same business area for starbucks is low. It is because some of the new entrants mostly can not compete with starbucks and mostly with small market share and retails. 6. Competitors between firms : As the competitors between firms for Starbucks is medium. The competitors is based on the India market. India has several coffee shop that provides the same services and products. Even though like that, Starbucks still get the upper hand on the situation, and for the American competitors, Starbucks has acquired some of their competitors, so that it wont affecting Starbucks. 7S analysis 1. Systems: Starbucks has their own system in servicing the customers. The system is the store is established closed to each otehr in a cluster of crowded places. Each of the stores will have the baristas (coffee maker) which are professional. The baristas will serve the customers. Beside that, Starbucks also prefer a non smoking area retail and not allowing the staff to use a high fragrance in order not to distrub the coffee aroma. 2. Style: The style of Starbucks is providing the coffee based on the italian style. They intent to make the coffee shop of Starbucks as the second home for the executive and also the other customers of their target market. They make the theme of the coffee shop as comfortable as in home with wooden decoration, opera and jazz musical which offer relaxing atmosphere. 3. Staff: As for the staff of Starbucks, it consists of 10,000 people that are spreading over 11,000 stores in 26 countries and it keeps growing from time to time as Starbucks are expanding their business to Asia. 4. Strategies: For the strategies of Starbucks. At first they open the retail of their shops in a cluster of a crowded and strategic places. This is for making a high barrier over the new entrants or competitors. Another thing that Starbucks also use the strategies of their theme that are different from the other coffee shop which is more like second home rather than juz for drink n go coffee shop. 5. Skill: Skills of Starbucks staf is on their baristas which is the professional coffee maker with talented and skillful ability in brewing the coffee. The baristas could make not only the plain coffee but also combining the art of design in the coffee they made as the decoration in order to make more prestige and value on their product. 6. Structure: Starbucks is lead by CEO and each or region also have their CEO that will responsible to the Starbucks in America. Beside that they also have the staff and baristas 7. Shared Value: The shared value of Starbucks is not to server and handle the coffee properly but also how to impart to customer, our passions for our products. Beside that the shared value of Starbucks is treating the customers very welll with the atmosphere of the shop so that they will feel like in second home situation. V. EXTERNAL ENVIRONMENT EFAS |External strategic factors |weight |rating |weight score | |OPPORTUNITY | |Expand the markets |0. 09 |4 |0. 36 | |To position Starbucks as a leader in a new industry, and in a sense, |0. 09 |4 |0. 36 | |educate a market about the quality of coffee, the experience and the | | | | |idea of Starbucks | | | | |India was ranked as the fourth largest economy in the world terms |0. 07 |5 |0. 35 | |purchasing power parity and tenth most industrialized country in the | | | | |world. | | | | | The middle class were increased in India |0. 1 |4 |0. 4 | |Drank coffee as a fashion statement |0. 07 |3 |0. 21 | | Growing interest in western consumer brand and luxury products |0. 06 |3 |0. 18 | |THREAT | | | |High competition |0. 1 |4 |0. 4 | |By 2002, Starbucks incurred huge losses in its Japanese operations |0. 06 |3 |0. 18 | |Another significant challenge that Starbucks could face was the |0. 05 |3 |0. 15 | |increasing rate of obesity in India | | | | |High rate of rent and cost labor |0. 06 |3 |0. 18 | | Asian people is tea drinkers |0. 07 |4 |0. 28 | |Included inadequate infrastructure, beraucracy, regulatory and foreign |0. 09 |4 |0. 36 | |investment control | | | | |Different culture, religion and regions |0. 09 |4 |0. 36 | |Total score |1 | |3. 77 |. Based on EFAS- IFAS analysis we thought that Starbuck should be on a growth strategy. Starbucks need to expansion to the Indian market and catch the opportunity by serving costumer needs because starbucks will be able to satisfy the desire for their coffee experience and build lot of stores to create brand awareness. Improve the network through creating joint venture with a lot of company in many specialties, like Maxim’s caterer, Beijing Mei Da Coffe Co. Ltd and Tata, and increasing quality and services. Using vertical growth in order to keep and improve its competitive position, control over scarce resource and guarantee quality. A. NATURAL ENVIRONMENT Starbucks has soil, water, pest, waste and energy management B. SOCIETAL ENVIRONMENT Politic India had embarked on a series of economic reforms since 1991 that had ersulted in higher growth rates, lower inflation, and significant increase in foreign investment Economic Many different prices High rent and cost of labor in Japan By 2005, China contributed to little less than 10 % of the global sales of Starbucks and by 2008, Starbuck expected to derive 20 % of its revenue from Chinese locations Social culture High quality of service and customer satisfaction. In Italy, the decor of the store and the menu were covered based on feedback from customers Its employees were required to refrain from using strong perfumes that could adversely the aroma of its coffee Starbucks has forest and biodiversity conservation to workers welfare, living conditions, health, safety, etc In 2005, Starbucks announces plans to donate funds and supplies to the Hurricane Katrina relief effort Technology In 2004, XM Satelite Radio and Starbucks announced the debut the Starbucks â€Å"Hear Music† channel on XM Radio Environmental Starbucks has soil, water, pest, waste and energy management Legal. Starbucks licensed Marriot and Aramark to open Starbucks outlets Starbucks maintained a non smoking policy at all its outlets worldwide VI. INTERNAL ENVIRONMENT IFAS |Internal strategic factors |weight |rating |weight score | |STRENGTH | |The world’s No. 1 specialty coffee retailer |0. 1 |5 |0. 5 | |Has high quality of coffee |0. 2 |5 |1 | |Starbucks became the majority owner of its operations in Southern China |0. 08 |3 |0. 24 | |Has unique concept and atmosphere to create a new coffee experience |0. 1 |4 |0. 4 | |Has strict quality control worldwide so the taste remains the same |0. 11 |5 |0. 55 | |WEAKNESS | |Too many market |0. 08 |3 |0. 24 | |Starbucks was opening stores too close each |0. 1 |3 |0. 3 | |The no smoking policy made many competitors took advantage and included an |0. 15 |4 |0. 6 | |elaborate food menu with coffee and had separate smoking areas | | | | |Didn’t have own roasting in Japan |0. 08 |3 |0. 24 | |Total score |1 | |4. 07 | A. CORPORATE STRUCTURE Divisional structure B. CORPORATE CULTURE †¢ Commitment to quality †¢ Teach baristas not only to handle coffee properly, but also how to impart to customers our passion for our products. †¢ Opposed the concept of franchising †¢ Word of mouth promotion C. CORPORATE RESOURCES 1. Marketing: †¢ Expand the business to grow their market share in regional and global section †¢ Positioning in premium market. †¢ Extent product line portfolio. †¢ Promotional activities to create brand awareness and introducing Coffe with high quality 2. Finance: †¢ Creating strategic alliances by joint venture. †¢ Reduce the price but not below the competition level †¢ Making acquisition with some big companies 3. Operation †¢ Managing supply lines †¢ Creating more efficience resources 4. Research and Development. †¢ Developmnet of RD to create more innovative and unique products (food and beverags) 5. Human Resources †¢ Maintaining the baristas to serve the coffee without losing the quality of service. VII. ANALYSIS OF STRATEGIC FACTORS A. SITUATIONAL ANALYSIS |STRENGTH | |The world’s No. 1 specialty coffee retailer | |Has high quality of coffee | |Starbucks became the majority owner of its operations in Southern China | |Has unique concept and atmosphere to create a new coffee experience | |Has strict quality control worldwide so the taste remains the same | |WEAKNESS | |Too many market | |Starbucks was opening stores too close each other. | |The no smoking policy made many competitors took advantage and included an elaborate food menu with coffee and had separate | |smoking areas | |Didn’t have own roasting in Japan | |OPPORTUNITY | |Expand the markets | |To position Starbucks as a leader in a new industry, and in a sense, educate a market about the quality of coffee, the | |experience and the idea of Starbucks | |India was ranked as the fourth largest economy in the world terms purchasing power parity and tenth most industrialized | |country in the world. | |The middle class is increase in India | |Drank coffee as a fashion statement | |Growing interest in western consumer brand and luxury products | |THREAT | |High competition | |By 2002, Starbucks incurred huge losses in its Japanese operations | |Another significant challenge that Starbucks could face was the increasing rate of obesity in India | |High rate of rent and cost labor | |Asian people is tea drinkers | |Included inadequate infrastructure, beraucracy, regulatory and foreign investment control | |Different culture, religion and regions | SFAS. | | | | |duration | |Strategic Factors |weight |rating |weight score |short |intermediate |long | |S5 Has strict quality control |0. 12 |4 |0. 48 | | |X | |worldwide so the taste remains the | | | | | | | |same | | | | | | | |W2 Starbuck was opening store too |0. 1 |3 |0. 3 |X |X | | |close each other | | | | | | | |W3 The no smoking policy made |0. 13 |3 |0. 39 |X |X | | |many competitors took advantage and| | | | | | | |included an elaborate food menu | | | | | | | |with coffee and had separate | | | | | | | |smoking areas | | | | | | | |O2 To position Starbucks as a |0. 13 |4 |0. 52 | | |X | |leader in a new industry, and in a | | | | | | | |sense, educate a market about the | | | | | | | |quality of coffee, the experience | | | | | | | |and the idea of Starbucks | | | | | | | |O4 The middle class were increased|0. 1 |3 |0. 3 | |X |X | |in India | | | | | | | |T4 Asian people is tea drinkers |0. 14 |4 |0. 56 |X |X | | |T5 Included inadequate |0. 14 |4 |0. 56 |X |X | | |infrastructure, beraucracy, | | | | | | | |regulatory and foreign investment | | | | | | | |control | | | | | | | |total score |1 | |3. 81 | | | | Based on the SFAS table that have been created there are some strategic strong point from Starbucks such as they have a famous brand image with high quality of coffee with strict quality control. As for the weakness, they are opening store too close each other so it will make a strict competition between starbucks itself and make â€Å"self cannibalization†. Another weekness starbuck has The no smoking policy made many competitors took advantage and included an elaborate food menu with coffee and had separate smoking areas. Whereas that market are potential to gain profit. Based on BMJ (British Medical Journal) 154 million men and 41 million women in India are smokers. Based from the Strengths and Weaknesses that Starbucks have, there also Opportunities that Starbucks position as a leader in a new industry, and in a sense, educate a market about the quality of coffee, the experience and the idea of Starbucks. Second opportunities Starbuck has is the middle class are increasing in India and was estimated at around 250 million and was growing in double digits in urban and second tier cities. For the Threats that Starbuck might encounter if they want to expand in India Market are Asian people especially Indian are tea drinker and Included inadequate infrastructure, bureaucracy, regulatory and foreign investment control TOWS ANALYSIS | Internal factor |Strenghts |Weakness | | |The world’s No. 1 specialty coffee |Too many market | | |retailer |Starbucks was opening stores too close | | |Has high quality of coffee |each | | |Has unique concept and atmosphere to |The no smoking policy made many | | |create a new coffee experience |competitors took advantage and included an| | |Has strict quality control worldwide |elaborate food menu with coffee and had | | |so the taste remains the same |separate smoking areas | | | |Didn’t have own roasting in Japan | | | | | | | | | |Eksternal factor | | |. Opportunity |S-O strategy |W-O strategy | |Expand the markets |Creating Joint Venture with other |Develop niche product | |To position Starbucks as a leader in a new |company in many specialities |Maintaining the quality of product and | |industry, and in a sense, educate a market |Building critical relationship to |excellent services | |about the quality of coffee, the experience |gaining additional market knowledge |Separated room for smokers and elaborated | |and the idea of Starbucks |with government |food menu | |India was ranked as the fourth largest |. Consistency on service and product | | |economy in the world terms purchasing power |Postioning in Premium market | | |parity and tenth most industrialized country| | | |in the world. | | | |The middle class were increased in India | | | |Drank coffee as a fashion statement | | | |Growing interest in western consumer brand | | | |and luxury products | | | |Threat |S-T Strategy |W-T strategy | |High competition |Extend their product line portfolio |Promotional activities to create brand | |. By 2002, Starbucks incurred huge losses in | |awareness and introducing Coffe with high | |its Japanese operations | |quality | |Another significant challenge that Starbucks| |Reduce the price but not below the | |could face was the increasing rate of | |competition level | |obesity in India | |Match the coffee shop with the culture, | |High rate of rent and cost labor | |like they offer special Indian tea | |Asian people is tea drinkers | | | |Included inadequate infrastructure, | | | |bureaucracy, regulatory and foreign | | | |investment control | | | |Different culture, religion and regions | | |. †¢ Creating Joint Venture with other company in many specialities †¢ Building critical relationship to gaining additional market knowledge with government †¢ Consistency on service and product †¢ Postioning in Premium market †¢ Develop niche product †¢ Maintaining the quality of product and excellent services †¢ Separated room for smokers and elaborated food menu †¢ Extend their product line portfolio †¢ Promotional activities to create brand awareness and introducing Coffe with high quality †¢ Reduce the price but not below the competition level. |