Law Offie - Marketing and Publicity Assignment Example | Topics and Well Written Essays - 750 words

Law Offie - Marketing and Publicity - Assignment Example the word-of-mouth advertising is not sufficient for the attraction and retention of clientele, and it is critical to introduce other modes of marketing within our firm. It is significant for our firm to implement a suitable business plan in accordance with the nation’s set rules. Owing to my 20 years in the field, my observation compelled me to conclude that numerous law firms do not clearly understand marketing within their firm. As such, failure has resulted in many firms thereby incurring significant losses. In a marketing plan, it will be imperative for ILaw Chambers LLC to look into the following: All members of the firm ought to improve on their impression while meeting with clients. It is also critical to focus on clients’ special needs, which are different from our fields (Roper 2007, 500). This aids in connecting with the client personally, and hence winning their trust. Additionally, though it may be imperative to hand out business cards, it is critical to consider individuals that you give the business cards. It is also crucial to form and maintain the contacts of target clients. It is critical for our firm to consider our target customer (Roper 2007, 500). This will significantly aid in the selection of a proper marketing option that will reach the larger number of clients. Choice of a proper advertising plan is crucial since reaching our target clients means an improvement in our client base, thereby leading to the growth of our firm. Failure to consider our target markets may result in wasting money on wrong forms of media advertisement, which may be costly and time wasting. Technology has capacitated various businesses to relate with their target customers. It also enables marketers to promote new products cheaply. As such, it will be critical for our firm to incorporate technology in advertising our firm. Various social media networks will assist us significantly in promoting our service to potential clients. This will aid in attracting and

The Things They Carried and Raising Victor Vargas Essay

The Things They Carried and Raising Victor Vargas - Essay Example These factors affect how men and women interact with each other both at the start of and throughout romantic relationships. In the modern world, romantic relationships are vastly different from what they once were. Cultural changes have impacted young lovers just as they have impacted so many other facets of life. Cultural changes which began in the 1960s (Williams) have, over the last few decades, significantly altered the way we live and think. Western society has become increasingly sexually permissive; young people are constantly bombarded with sexual imagery in advertising, television, film, and other entertainment media. The traditional romantic relationship which begins with dating, followed by marriage, sex, and children has turned into something very different. In the modern world casual sex is increasingly common and acceptable; having a sexual relationship does not automatically lead to marriage-it is no longer safe to assume that a couple who have sex will marry or even enter into a relationship. Religion is an influential factor in determining whether or not individuals have sex with one or more partners before marrying; interestingly a religious upbringing is more likely to impact upon women than on men in terms of whether or not they are sexually active before marrying. In the film "Raising Victor Vargas" (Sollett), the family has come from a Catholic background. Victor's grandmother is very religious, but this has had little impact on Victor's personal life-his peer relationships are much more influential. Victor and best friend Harold have similar attitudes towards women. They both see sexual activity as a way of increasing their importance in the neighborhood and enhancing their reputations with their peers.In the very first scene, Victor is portrayed as a sexual person, attempting to seduce "Fat Donna"-he is licking his lips and flexing his muscles, using his body as a tool for seduction. Like most teens, however, Victor is less a Romeo than he is a boy taking his fir st unsure steps in the adult world of sexual relationships. He has also made a mistake in choosing his target-"Fat Donna" is considered unattractive, and his seduction attempts only earn him the ridicule of his peers. After this encounter, Victor is determined to repair his reputation by setting his sights on the neighborhood beauty, Judy. Judy appears to come from a religious background just as Victor does-she wears the same type of gold cross worn by Victor's grandmother and brother. Unlike Victor, she does not feel the need to enhance her reputation by becoming sexually active; she has an almost opposite view. She sees boys as "dogs", as something that she does not need, and is only irritated by the neighborhood boys who fall at her feet. Judy has resolved to pretend she already has a boyfriend, so that she will not be bothered by other boys. Victor and Judy clearly have very different perceptions of love, sex, and relationships. To Victor they are tools to increase his standing with his peers, whereas Judy has no use for them. "The Things they Carried" (O'Brien) takes place against the background of the Vietnam War-not only the new age of Woodstock, hippie culture, and sex, drugs, and rock & roll, but also a politically turbulent era. First Lieutenant Jimmy Cross, a young man of this era, has probably been influenced by these cultural changes. As a young

Alternative Methods of Involvement of Employees in Decision Making Essay

Alternative Methods of Involvement of Employees in Decision Making - Essay Example Managers today are under pressure to engage employees in all aspects of their jobs. Generally, they must find ways to engage employees so they will stay working in the organization. Without engagement, many employees begin to slack in their duties (Farndale, van Ruiten, Killiher & Hope-Hailey, 2011; Gupta, 2011; Liu, Listen-Heyes & Ko, 2010). Companies are pressed to find alternative ways of engaging employees to motivate them to stay. Part of this engagement happens when employees have a voice in the decision making process. When they have a voice and understand that their ideas and opinions are valued and often taken into consideration when large decisions are made, the individuals have a better time of staying with the organisation. Employee Decision Making and Retention One of the ways to retain employees is to give them an opportunity to provide information about change and opportunities for advancement. Many employees bring their most creative and innovative ideas when they fee l they have the opportunity to be heard. Chen, Ployhart et al. (2011) studied the issue of employee turnover and why this often happened. They found that an employee’s job satisfaction is central to whether they stay in on organisation or whether they leave. Part of job satisfaction came from the employee’s perception of their control within their job. Control was often felt by the opportunity to take part in specific decisions as they happened. ... (2011) add to this discussion on voice because they suggest that employees have more commitment to the organisation when they perceive that their voice is being heard. They also found that this perception was directly related to whether employees developed trust in senior management. The authors state that the employee must have a psychological attachment to the organization and its values. This means that employees must be actively involved with decision making and there must be an â€Å"exchange relationship† which means a â€Å"one party provides a benefit to the other, thereby causing an obligation to respond by providing something beneficial †¦ â€Å"(Farndale et al., 2011, p. 115). In an exchange relationship in the organisation, employee voice is heard on a regular basis. The positive aspects of treating employees as stakeholders is that it makes them feel valued, makes them create a stronger commitment to the organisation and motivates them to contribute (Wilkin son and Fay, 2011). With employees as active participants in the decision making process, the managers would become more accountable in their financial practices as well as in their accounting of what they were charged to do (Chilosi and Damiani 2007). Some of the challenges to this method include that some employees may feel they do not have to work as hard because they are important to the organisation, and this attitude can lead to a lessening of productivity. Also, employees involved as stakeholders could create a challenge for outsiders who come into the firm to bring their assistance because they would know as much as the insiders. In some cases, managers can become disgruntled because they may perceive that they do not have as much power because all employees have a say (Chilosi and Damiani 2007).

Monetary policy Essay Example | Topics and Well Written Essays - 1000 words

Monetary policy - Essay Example The normal fluctuation rate dictated by ERM is + or – 15 percent. However, countries that are able to maintain very high degree of convergence to the Euro can negotiate narrow fluctuation band (range). For example, Danish fluctuation rate has been allowed a narrow range of + or – 2.25 percent because it was able to maintain excellent convergence to the euro. The main reason of controlled currency fluctuations is to minimize foreign currency risks caused by high and sudden currency value fluctuations. Stabilization of the national currency through pegging system helps to promote trade by minimizing trading barriers. Trade barriers (increase in currency exchange costs) result from sudden fluctuations in foreign currencies that may increase cost of doing international business. Pegging currencies in the euro zone was aimed at speeding up the adoption of single market. In the event that European Union member currency surpasses predetermined currency fluctuation range, the E uropean Central Bank and the central bank of that nation should intervene by fixing foreign exchange rates consistent to country’s economic needs. This is in a bid to ensure that the exchange rates are kept within the fluctuation range. The European Central Bank can advance short term loans to rectify currency fluctuations in the short run caused by instant speculative pressure. However, short term interventions by The European Central Bank can be suspended if interventions contradict with objectives and aims of both the European Central Bank and country’s central bank. Membership to EMR II is not mandatory but is a prerequisite foe any country, which wants to join the euro zone. No country will be admitted to euro zone until it participated in EMR II for at least two years with no severe tensions and devaluations. ii) Advantages and disadvantages of resulting from agreements with EU to Peg the Pound to the Euro and join the European Monetary Union a) Pegging the Pound to the Euro When a country is pegged to a euro, movement in the euro is followed by movement in the currency associated with it. There are some advantages associated with pegging the pound to the euro. First, the euro is becoming popular. Euro has become favorable international currency for most governments. Most countries outside the euro zone have already pegged their currencies to the euro and are enjoying financial stability. Euro provides shelter against unexpected drops in individual currencies. Bulgaria, Estonia, Lithuania, Bosnia, Herzegovina and Cape have not adopted the euro but have pegged their currencies to the euro. This makes the euro stronger and stable. Secondly, pegging pound to euro will reduce pounds’ fluctuations (shocks). Pound will gain strength and stability as euro gain strength. According to Ghosh et al (2002), pound will achieve more clarity, transparency and predictability if pegged to the euro. This is because currency pegging imposes necessary d iscipline when country is dealing with foreign exchange currencies. Third, pegging pound to euro helps to enhance pound’s credibility. Credibility will be achieved when pound is pegged to euro, which has lower and increasingly predictable rate of inflation. There are disadvantages associated with pegging pound to the euro. First, pound is likely to lose value when euro loses value. This is because changes in anchor currencies will affect associated

Ethics in the 21st Century Research Paper Example | Topics and Well Written Essays - 1000 words

Ethics in the 21st Century - Research Paper Example ior shows ethics through the way a person performs in public, according to the Institute of Global Ethics in the article ‘Ethics and 21st century University’, it is stated that, ethical behavior requiresa person to be: Such are the basic ethics that each society teaches to every individual. Absence of such ethics and ethical behavior can result into problems. These ethics teaches an individual to behave in an appropriate way in the society. Ethics and its nature have been different in different time. Some of the basic social ethics have remained the same but with time as situations change the code of ethics also change. Ethics of 21st century is a result of such case. Ethics of 21st century has a lot of considerations. It is stated that in 21st century ethics is not an option but compulsion. Besides holding the characteristics of competence, experience and intelligence, people at every level need ethical values. Those values predict their future behavior and performance. Rushworth M. Kidder, (2001) states that the principle task of 21st century decade is the creation and nurturing of a value- based culture which means that the ethics of this century are morally strong and follow strict ethics, he was of the view that due to the large amount of time spends at work much of the nurturing takes place in the business environment. Today almost all the organizations are aware of the need for ethics. Organizations see ethics as a social responsibility which they follow as a social obligation. There is a need to follow ethics because it predicts their social and professional relations. In the article ‘Ethics for 21st century’ (UNESCO, 2001) this report is reported from the conference which was held in 2nd session discusses ethics and its role deeply. Ethics from different perspectives are discussed in the paper for example: These roles play a significant role for the analysis of ethics in different fields. It thus enhances the role of ethics in every field

Conception and Ethics of Attire in Puritans of Elizabeth and Jacob Era Essay Example for Free

Conception and Ethics of Attire in Puritans of Elizabeth and Jacob Era Essay In English literature, importance of religion can not be denied at any cost. Two thoughts had emerged up since yet in Elizabeth England therefore their believes, faith and conviction became solid in nature. A thing is mandatory in distinct dimensions initial in esteem of nature for the safeguarding of being healthy. Next would be honor for place, calling and clause for the repairs and maintenance therefore human literature talks about ethics and tradition which normally is being prevailed inside particular place. [ ] Catholic and puritan is two distinctive segment of religion in England. England’s Golden Age The mainly fabulous era of English literature, called the Elizabethan Age. It was started in the later years of Elizabeths mortality. Francis Bacon wrote on ‘The Faerie Queene in her honor. Shakes came before her but at the time of her casualty he had not yet written most of his great tragedies. Elizabeth enjoyed plays, but there is no verification that she appraised Shakespeare’s genius in Golden age, catholic were more in number than puritans [ ] In 1500, transformational phase was being proceeded as believes, thoughts and faith had been getting shape therefore official religion was that one which king or queen personally liked and brought it into limelight by teaching this particular religion. But some people had to adhere the fact if they fell in wrong religion therefore they treated like bull shit. They had remained risk of losing their wealth and property in any case of mishap. Puritans were basically invention of martin Luther who made this particular segment for the sake of abstaining comment from outside. Like in transformational period, people started to question on the Roman Catholic practitioner and followers. Generically term puritan narrates to protestant infect people who accused to protest against the set pattern of catholic terms. The major code of Puritanism was Gods supreme power on human contact therefore inside the church and particularly as spoken in the Bible. This view put them to request jointly to person and shared conformance to the training of the Bibl, and it put them to pursue both ethical clarity down to the nominal feature as well as church transparency to the maximum level. Puritan community really gave prestigious value both man and woman as if defined their roles in society. puritan had many conflicting points with catholic as portents didn’t believe in hierarchical relation of religious servers in church but this side of people like father who used to deliver indispensable services to people but catholic after passage of time replaced this idea therefore conflicts in believe a raised which made distribution among people. Eventually two groups of people arise. The basic of social classification exerted authority of husband on wife, parents over children and owner on servants in social context. Puritan wedding preferences were prejudiced by juvenile people’s leaning, by parents by the social ranks [ ]. Which have cavernous touch to puritan method of bandage because family setup talks about personal liking and disliking that’s why this key influencing factor always have some imposed thinking in the mind of individual who is usually pertaining entitlement of that community.

How Hiv Aids Affect The Mining Industry Commerce Essay

How Hiv Aids Affect The Mining Industry Commerce Essay The purpose of this paper is to examine the affects that HIV/AIDS can have on the mining industry in South Africa. I aim to look at how does HIV/AIDS affects to the mining industry. My goal is to show that HIV/AIDS has its direct and indirect impact on the business and that it plays a major role in the business environment today. I looked at individual mine companies, one that I focussed on throughout the paper was Anglo American, I also looked at the bigger picture and researched on how it would affect the country and the mining industry. The first phase of this project was to look at how HIV/AIDS affects the labour supply, and how it affects your profitability, than I moved onto more indirect affect which were what other impacts it has and then finally its impact on the economy. I found out that most of South Africas mine workers are HIV positive and this has a negative effect on the industry as they experience high expenditure due to providing health care, benefits and training and that the mining industry is experiencing a decline in revenue as efficiency and productivity is reduced due to workers being ill and weak. This paper shows that the education and support of the workers is vital to prevent the HIV/AIDS rate from increasing and threatening their workforce. If companies have strong policies in place they could lessen the impact HIV/AIDS has on their company. Word count: 244 Contents Page Introduction For a company to be successful they must demonstrate a competitive advantage, for African companies, most of them already have a competitive advantage as there is a profuse supply of inexpensive, and productive labour. Human Immunodeficiency Virus and Acquired Immune Deficiency Syndrome most commonly know to us as HIV and AIDS are one of the main causes of deaths in Africa. The percentage of infected people has steadily increased throughout the years and this infection rate does not seem to be stopping. The infection rate of South Africans is approximately 28% of the people that go into the clinics  [1]  . This statistic is not including the whole population so the total percentage of South Africans is unknown to us. I decided to focus on the Mining Industry in South Africa has it has recently had a spotlight shone upon it from having a high HIV workforce, to unemployed workers going into abandoned mines in the hope of generating an income for their family. There is an abundance of mining companies in South Africa, it holds nearly 90% of the platinum metals of the Earth, 80% of the Manganese 73% of the Chrome, 45% of the Vanadium, and 41% of the Earths Gold.  [2]  Miners are usually migrant workers who are away from their family. They are housed in same-sex hostels. These miners are often visit prostitutes to escape from their tough jobs. These visits to prostitutes make the mine workers vulnerable to HIV. I shall be concentrating for the purpose of this essay mainly the effect of the financial, economical and motivational effect HIV has on the workplace. By only focusing on one industry it helps me narrow done the research area and therefore I can focus much more deeply into each of the factors I shall be exploring in this essay. I will respond to my research question How does HIV/AIDS Affect the Mining Industry? by looking at the specific components that may be affected and see how these components are affected or how some components are not affected at all. Why I choose this topic I choose this topic as it is something that is relevant to me. I am living in South Africa and am confronted every day with new articles, new figures about HIV/AIDS. This interested me and I began to think about what impact this has to a business, I was interested to know more, know the deeper consequences and benefits that this HIV epidemic has on and business, on an industry. I then decided that choosing the mining industry would be great, there is this highlight on the mining industry and it is also an industry that requires you to have a strong workforce that can take the severe conditions. With these two very prominent things in South Africa, I can up with my research question. How is the Labour Supply Affected For a business to be successful they would need a constant supply of trained workers that are capable to do the job to the best of their ability. Companies that require a workforce that is fully trained, they seem HIV as a problem. It requires a huge amount of time to train a new employee and the costs to the company are great to so this. The highest prevalence of HIV is for the age group of 30-34 years of age, with the age groups 25-29 and 35-39 not too far behind  [3]  . These age groups are the groups that are entering the workforce or are already working. This is not a good thing for a business as this suggests that their workforce and their future supply of workforce are most likely going to be affected by HIV. The mining sector is very labour intensive, mechanisation is difficult in mining which results in mining having to have a big labour force. Most mine workers tend to be young males, which is the main age category that has been affected by HIV. These young males have to engage in physically demanding and dangerous work for up to 12 hours a day in hot, dusty conditions and are breaks are not very frequent, theses workers need to be physically capable and up to full health to cope with this. Workers living with HIV may find these working conditions straining and they physically do not have the strength to cope in these difficult conditions. Mines require a work force of semi-skilled workers and also require highly-skilled workers such as geologists and engineers, of one of these highly skilled workers were to be affected or be lost to the illness, their departure could disrupt operations greatly until a replacement is found for them. HIV also has an impact on the labour force of mining by having an increase in mortality, for example around 60% of the mining workforce is aged between 30 and 44 years; in 15 years this is predicted to fall to 10%  [4]  . This shows that the labour force for mining is being affected due to deaths related to AIDS. How Profitability is Affected HIV can affect a company is possibly to ways; to either increase its expenditures or it can decrease revenues. In the early stages of the HIV a company may experience the worker having an unexplained increase in absenteeism and the said worker and his or her family may have and increase in their health care costs. Some companies may choose to reimburse the worker for these costs or pay for a percentage of them. The productivity of the worker may decrease especially when infections that are well known to effect HIV positive people start to attack the body such as tuberculosis. With that said, the companies may observe an increase in diseases within their workforce as the contagious diseases are spread between the workforce. This would lead to workers having to take off more sick days and an increase in health care costs. Employees that have been identified as HIV positive may be kept on working in the same position, moved to a less demanding position or might even be fired, this all depends on the companys policy to HIV positive workers. A loss of revenue is due to workers having to take leave due to illness or having to take leave due to family members being HIV positive or needing to attend a funeral. For example in north central Namibia it has been estimated that extension staff spend at least 10 percent of their time attending funerals.  [5]  Productivity is also affected as workers in poor health are no longer able to produce at the same levels to when they were good health. Approximately 45% of South Africas mineworkers are HIV positive; this has already decreased productivity in mines by 15%.  [6]  This means that in the years to come mines would have to employ more workers, to keep up with the productivity level that they usually operate at to keep up their output levels. The extent to employees living with HIV being kept on at a company depends on the type of work they do and the companies policy that are in place regarding this. For some companies the government or trade unions require that they supply benefit to HIV positive workers but some companies are able to not do this, and therefore the government of the workers family are made to provide the benefits. There are a number of ways in which a companys expenditures may increase due to having employees suffering from HIV. They could experience an increase in health care costs, which indicates that the company is being affected by HIV epidemic. Companies that have invested in private health insurance policies could have an increase in their premiums. Companies that have in-house health services such as clinics may have an increase in the need for their services. According to the Chairman of Gold Fields, Christopher Thompson the HIV epidemic will cause the production of gold to increase by R100 per ounce in the next six years.  [7]  Anglo American has made anti-retroviral therapy available to all of their employees that are HIV positive at the companys expense. This decision could greatly increase costs to the company and affect the profitability of the company. As more workers die of AIDS, businesses can have an increase in costs in terms of death benefits. Larger companies often offer death benefits to the family of the deceased worker. With the increase in HIV related deaths companies have increased a big increase in costs and have had to find ways lessen the impact of these benefit costs. Some companies have lessened their financial contribution to the funeral, and some have required that funerals are only to take place on the weekend, to minimize the amount of time taken off of work. With such a high infection rate in mine workers together with the related incidence of illness and death means that mines loose between 5% and 10% of their workforce each year.  [8]   The cost of recruiting and training new employees may be high. The cost of replacing an unskilled worker is usually very same, and these types of workers can usually be replaced within a week and the cost of replacing them is very small, especially when the area the company is located experiences a very high unemployment rate. But many companies require skilled experienced employees, these are much harder to recruit. Most of Africa has a shortage of skilled labour which makes recruiting a suitable an appropriate candidate very difficult and positions can be left unfilled for weeks or even months. The training of the unskilled workers often doesnt cost the company much, can be done in-house and only takes a couple of days. However training of the skilled workers such as director of financing, marketing is of a much higher cost to the company, they usually get trained outside of the company, and many go overseas for the training. One company says they face costs of $100  000 to recru it and train a replacement for the managing director role.  [9]  It is estimated that in South Africa that every 100 natural deaths that occur in a year 88 are highly skilled workers and 176 skilled workers will die of AIDS in the same year, it is also estimated that in the same year 308 semi-skilled and unskilled workers will die of AIDS.  [10]   What Other Impacts Occur Another impact that HIV/AIDS has on a company is that is can lower the morale of its employees, employees may feel de-motivated and not willing to work as efficiently. They see their colleagues and friends at work die before their eyes and they soon start to have a negative, defeatist attitude towards their work as they see themselves in the same position as the deceased one. One indirect effect of all the leave that has been taken by employees is that the healthy workers have to work harder than usual to make up for the people on sick leave. In many companies workers are said to be working extra hours to make up for the time lost by the sick colleagues, however these healthy employees usually do not get paid over time and often feel overworked and exhausted. This could then reduce the quantity and quality of the final product as employees are stressed and de-motivated. The spread of HIV could lead to poor work relationships, they may not feel they are being supported by their company and their colleagues, that there are not enough care and prevention methods in place. Some workers may demand that employees that have been infected should be dismissed when they learn about their status. There often a negative attitude and behavioural responses towards an HIV positive person when other workers learn the status of that person. A way for managers to address the indirect effects HIV has on their company is to generate a workplace policy that addresses the needs of an HIV positive person; this policy promotes healthy relationships between all workers and levels of the hierarchy. Anglo American is one of the mining companies that is leading in the fight against HIV/AIDS, they have community outreach and strong policies to go on, Cynthia Carroll, Chief Executive of Anglo American said: Anglo Americans aim, as the Employer and Partner of Choice, is to effectively manage the impact of HIV/AIDS on our employees and to make a positive contribution towards minimising the social, economic and developmental consequences of this epidemic. Anglo Americans response reaches beyond its workforce, through community outreach HIV/AIDS programmes, to spread the application of good practice in a way which helps to strengthen community health systems.  [11]  By having strong aims like this the company is able to address some of the indirect effects that HIV has on their company and helps strengthen the moral of the workers as they feel like they are being taken care of and that they are an assets to the company. The Anglo American policy towards HIV/AIDS focuses on the some main things such as: Confidentiality- the employee who has HIV has the right to confidentiality and privacy. They are under no obligation to tell management about their HIV status. Non- Discrimination- Anglo American does not tolerate unfair discrimination towards a person with HIV and take all the steps to respects their dignity and ensure human rights. All employees that are part of the company, who know (or think they know) a workers HIV status are told of the requirements and responsibilities of disclosing this information to a third party, and the consequences that could happen if they were to do this. Gender equality- Anglo American aims towards having equal gender relations. They recognise that the empowerment of women is vital to successfully prevent the spread of HIV infection and enable women to cope with HIV/AIDS. Social Dialogue- Anglo American aims to build partnerships and alliances with their stakeholders so that they can develop a common vision and shared strategy with them. This policy they have is constantly updated with the ever changing environment that we live in. This strong policy as said before strengthens the employee relations as the company is seen to care for their employees and cares about their well being. Another effect HIV/AIDS can have on a business is that it can cause a decline in some products. Products known as luxury products could no longer be bought as much as previously, this is because with the employee getting sicker with HIV they no longer bring in that much income as previously, they are also experiencing an increase in their medical costs. This leaves them with no having enough money to buy those nonessential goods. This could not necessarily affect the mining industry, but it does affect their workers and their families. It means that they can no longer buy as many good as they previously could have. It also affects the businesses where the mine workers buy their goods from as they are no longer getting as much business from them as they would have before the worker had been infected. How HIV/AIDS is Affecting South African Economies HIV/AIDS can not only affect a company, but it can also affect the economy. This could lead to people not wanting to invest in the country as they are seen to have a declining economy. The decline in the economy impacts two things: investment and trade. The investment is impacted by the uncertainty over the impact of HIV/AIDS causes reluctance from the investor. Investors are not sure how the ever growing HIV epidemic is going to affect the business and they start to become reluctant to invest as they are not sure if the company will succeed or not. Another thing is there had been a decrease in the amount and variety of entrepreneurs; people are not going out as much and starting their own company, this means that there is not as many projects to be invested in as there is not the variety and range that investors want in that country, so they then move to the next country looking for the next best thing to invest in. Also the general economic picture is impacting on investment; some countries do not seem to be doing well and seem unstable this therefore would not be a wise country to invest in as the country could fall at any moment, think Zimbabwe, all people who invested in Zimbabwe mustve lost tonnes of money due to the country falling economically. This could affect the mining industry greatly, if no one is willing to invest in them then they lose vital financing. Mines are the ones being hardest hit by the HIV/AIDS epidemic; investors are able to see this and predict the high labour turnover rate and the overall costs and losses the company experiences due to this. Investors would then be discouraged to invest in the company as the percentage of staff with HIV would only increase. They would also see the general economic picture of South Africa, and with the recession they could see that overall investing in mines in South Africa as an unwise decision due to all the factors. The trade in South Africa is impacted by the reduced production due to increased costs. With HIV epidemic growing companies are having greater costs than they have had in the past, they have to deal with factors like death benefits, providing health care and anti retroviral therapy and the recruitment and training of staff, this means that there is not as money available to buy the raw materials or employ as many staff as they have before, which leads to there being a decrease in the production levels. Another thing that impacts the trade is the decrease in workers with experience in the export markets. Skilled labour is much harder to recruit than unskilled labour positions can be left empty for ages. This means that it is difficult to find labour that has experience in export markets due to there being a lack of qualified labour. For the mining industry this means that its trade is being impacted by HIV, they are experiencing an increase in their costs due to all the factors above and because the work is demanding, they are also experiencing a decrease in efficiency which leads to the company not producing as much. They also loose lots of workers due to the demanding work and often have positions left unfilled as they cannot find someone with the right experience. There has been much debate on whether or not the HIV/AIDS epidemic would affect the economy. A Kenyan analysis indicated that the HIV/AIDS epidemic would cause a significant impact, which predictions that HIV/AIDS would leave the Kenyan economy one sixth smaller than it would have been in the absence of HIV/AIDS.  [12]  A South African study suggest that by the 2010, the level of GDP (Gross Domestic Product) could be lower than 17 percent due to the HIV/AIDS epidemic while the level of per capita GDP could be lower than 7 percent. About half the decline is due to an increase in the amount government is spending on health care to do with HIV/AIDS and one third is due to the lower productivity levels.  [13]   Conclusion South African mining companies have the potential to have a great competitive advantage against all the other companies around the world. Businesses need to protect the workers that have not been infected by HIV and educate their workforce to ensure the number of HIV positive people does not increase much more. For the ones that have been infected the mining companies need to use the services they have on them and that they support the workers through this difficult time. The companies need to ensure that the impact of this is as less as possible. As we have seen HIV mainly affects those that are at the prime working age, this means that the companies are greatly affected by this especially when skilled workers are needed or workers undergo an intensive training process. Therefore the loss of one of the workers can cause a business to lose some of its competitive edge. The increase in the HIV epidemic has lead companies to experience a loss in their profitability. This is due to an increase in their expenditures, such as sick leave, health care, funeral benefits, recruiting and training new employee and even providing anti retroviral therapy. Also their revenues have declined due to a decrease in efficiency and productivity as workers become ill and weak. Due to mining being such a demanding job, this has been one of the main problems they have experienced. There have also been more indirect ways in which the mining industry has been affected, such as de-motivation, poor work relationships. This great HIV epidemic may be slowly down investors wanting to invest new money into the mining industry. Also HIV/AIDS is said to be slowly down economic growth with is also turning investors away and limiting the number of people willing to invest in South Africa. Overall, with still more than half the population not being affected by HIV, there is still a chance that we can turn this situation around and lessen the impact of this epidemic to the mining industry and to our country. With continuing education, handing out condoms mining companies can hopefully limit the spread of HIV or even reduce it. If they keep addressing the issue and commit to the cause, we can limit the affects of HIV/AIDS to the mining industry.