School Lunches Essay Example for Free

School Lunches Essay School lunches today are not as hearty and delicious as they were back in the day. When I was a child my lunches were prepared at school by the cafeteria workers. Today, the cafeteria workers heat up the already prepared food. Todays food is prepared by means of nuking it in the microwave, or heated up in the oven. This could maybe be the cause of obesity with the unhealthy choices at lunchtime in the dining halls. When I was a child the mashed potatoes and turkey dinner were on of the best foods. I remembered all of my friends and I being so excited when turkey dinner day was approaching. The mashed potatoes were real with potatoes mashed not that power that you put milk in. The turkey was a real turkey, not fake or processed. That is not the case today. Just the about the weekend before Thanksgiving, I saw that turkey dinner was on the menu for school lunch. I thought yummy! I went down to the Miller Dining Hall for the turkey Dinner. I went to the front desk and the lady scanned my card. When this person started to tell me about the dreadful turkey dinner. She said, â€Å"This is not the Turkey Dinner that we had as kids. I just laughed at her thoughts and went in to try for myself. The turkey was a processed chunk of whitish colored meat. This meat was floating in brownish colored gravy. This gravy tasted like it was mostly water with maybe brown food coloring added in. Potatoes are not what this white fluffy stuff tasted like. The food tasted horrible, and the portions were limited. I can remember when I was a young boy in school; I never was hungry at any point throughout the day. The portions were healthy portions. You were given healthy portions of all the food that was offered for lunch. There was more variety in our choices. We had a choice of two vegetables and two of something else. I can remember when chicken nuggets were served we received six nuggets. The nuggets were along the size of the nuggets served at McDonalds. Today, the portions are more of micro baby sized portions. The portions are extremely small and college students are not satisfied throughout the day. Students today are allowed four mini nuggets with a choice of corn or carrots or soup. That is all good for students that eat salads. Not all students are salad eaters, and those kids are the ones that suffer throughout the day. Not only the non-salad eaters but students that are picky with there eating habits. Good reasons about school lunches is that who is vegan has their own little food bar with goodies that mare made just for them. You can make special orders about what food you can and cannot eat. If your allergic or you can’t have gluten in your meals. When you usually judge food on the smell and looks of the meal. But Miller Dining Hall that doesn’t work;(7) you just have to hope to God that it turns out good. Most of the food is fattening also. So let’s say you’re on a diet or a body builder, it’s really hard to maintain your fat in take at the dining hall because or the deep fried food already pre-made (6) food. I am fully aware that the schools are tying to cut down on obesity. The school is trying to cut the portions to not promote obesity. If I don’t have much for lunch or some days I say that lunch is nasty and I refuses to eat, I still have food at my dorm waiting. I would imagine that there are a few kids that have nothing waiting for them. These are the kids that I want to help. School lunches today will never be as good as they were. I think that the school could work a little harder to purchase food that tastes better, fixing homemade food, instead of preparing express food for the students. I feel that school lunch of the past would make a better alternative to the school lunch of today.

Lucozade SWOT and PEST Analysis

Lucozade SWOT and PEST Analysis Introduction: Lucozade is a recognised brand name known for its energy and sports drinks. The brand is an important product in the portfolio of GlaxoSmithKline PLCs (GSK), a global pharmaceutical company with sales of  £24 billion in 2015 (GSK, 2015, P.1). Lucozade was launched in 1927 as a medicinal syrup, until 1985 (Ward, 2009) when it was marketed as a mainstream drink, differentiating Lucozade as a perfect product to aid customers in their physical activity (Schuna, 2015). Since its launch, the Lucozade formula has been developed into many different forms from gels to edible tablets illustrating the versatility and strength of this brand and developing the brands portfolio. Lucozade has been around since the early 1920s and over the last 90 years has become one of the leading brands in the energy drinks market, however there are other strong energy drinks competitors in the market such as Gatorade by Pepsi and Powerade by Coca-Cola launched in 1965 and 2001 respectively (Zuccaro, 2015). Although these drinks came onto the market at later dates, the companies backing them are giant companies and global brands with a lot of financial strengths including large profits for re-investment, supplier bargaining power, large economies of scale and technological access, all of which allow them to pose a real threat to Lucozade. More recently, there are numerous other companies that have also taken out supplement brands including SIS and Clif that are aimed at smaller, niche markets to capture the lucrative opportunity of the energy market (Hanrahan, 2009). This report will critically examine Lucozades micro environment strengths and weaknesses and the macro envir onment which are the opportunities and threats. A PEST analysis is done as Porters five forces analysis. 1.2 SWOT Analysis: A SWOT analysis is a marketing tool that allows for managers to assess the companys strengths, weakness, opportunity and threats. Albert Humphrey claims it is a strategic planning technique that organisations can implement for their products and services when deciding on the best way to achieve future growth (Fair, 2005, pp.7-8). Strengths: One of the major strengths of Lucozade is that it is a well-known, established sports energy drink within Britain. It is also one of the leaders in the energy drinks market, and has a presence in numerous other international markets as well, including USA where it has sponsored many sports events (Wenner Jackson, 2009, pp.3-16). Another strength of Lucozade is its branding, Consumer brand knowledge can be defined in terms of the personal meaning about a brand stored in consumer memory, that is, all descriptive and evaluative brand-related information. (Keller, 2003, P.370-371) Lucozade has a very famous and strong brand with high level acceptance among energy drinks consumers acceptance since 1920s. The company is well- recognised for their innovation and consistent development and testing on their products to help consumers with their energy and performance. Lucozade has tried over the years to differentiate itself from other brands as a reliable company in the energy and sports drink market, which resulted in customers acknowledging it as a strong brand. The brand tries to reciprocate this by creating and continuing special relationships with their clients which leads to long term loyalty, making the brand much stronger. Social factors seem to be more in favour with individuals undertaking more physical exercise for health reasons (Cunningham, 2010). The ultimate goal for the brand Lucozade is to create an actionable audience which is done by developing an online community which can help Lucozade expand their business and sell more products to regain their number one position in the energy drinks market. Lucozade have collaborated with Spotify to allow them to widen their target market to promote and sell their products. According to Crimson Hexagons study in 2013, 15% of Lucozade consumers use it as a cold and hangover remedy. This is a valuable insight for Lucozade as it is trusted to help customers function with their daily lives after drinking too much and being ill. If customers are consuming Lucozade as a cold remedy, then there is a potential for marketing to target new customers through promoting this message in their advertising campaigns, maybe through using some real testimonials. Over the years Lucozade has expanded their range of flavours, currently offering 12. In 1996 they introduced the orange flavour which become the most popular and has increased revenue to  £75 million. They also innovated to create Lucozade energy, which has the same amount of caffeine as a cup of tea (Ward, 2009) targeting the customers that need a short term caffeine boost, without overriding negative effects. David Taylor (2004, p1) thinks expanding products is the cheapest and the least risky strategy compared to making a new brand (differentiating) and can increase the sales of the companys products. Lucozades effective forward planning in its product development was evident when the company introduced Lucozade Zero in 2016 after UK imposed a sugar tax on soft drinks. This product has proven popular as the sales increased by 58%, capturing the market that are looking for sugar-free energy drinks. (Lucozade Ribena Suntory, 2016) Weaknesses: Lack of awareness of a brand can cause issues that customers will not recognise the company in the future and move to their competitors.   (Nicholls, 1989, p. 31) The main weakness of Lucozade is the fact that there is not enough advertising in print media and television, especially in the USA comparing to Powerade and Gatorade, (Jarvie,2012). If Lucozade wants to continue grow internationally it needs to invest in marketing efforts to increase the awareness of the brand globally. This will prove useful if the market becomes saturated in the UK, and will help Lucozade become a globally established brand on par with its large competitors. Lucozade has 0.1% of ethyl (alcohol) which has ruined the image of Lucozade among certain groups of people who consume it as it is an energy drink not an alcoholic drink (BBC, 2004). In order to overcome this, Lucozade should look to develop an ethyl-free version to ensure that customers are not put-off the benefits of drinking Lucozade. Although this will require further capital to be invested in lab work and development of the formula, in the long term if it captures the market it can be a worthwhile investment into product development. Another weakness can be seen through the fact that the company has a relatively low number of followers for their Twitter and Facebook accounts of just over 58,000 and 600,000 respectively. Having a low presence on social media can be worrying in this day and age, as other top companies have moved to advertise themselves on social media since the number of Facebook users has reached two billion and Twitter has four hundred million users (Statista, 2016). Although expanding the product range can be advantageous, it can be a disaster for some companies as Aaker claims (2004, p211-214) products expansion can weaken the existing product which means the new items sale is increasing while the older products are outdated and have less demand for the original product. This cannibalising impact on sales of original products can end their life cycles and can reduce customer loyalty if new products are constantly added to the range. Opportunities: In USA people tend to attend sports events and there are various sports activities that people get involved in, therefore, many people consume energy drinks to gain strength, and boost their energy (Shilbury, Westerbeek, and Quick, 2014, p. 7). Lucozade has the opportunity to expand its market and can take advantage of this growing market to show the brands strength by offering its different varieties of energy drinks. Lucozade can use their established brand name as a strength to capture the opportunities available in the US market through the marketing budget offered by their parent company GSK (GlaxoSmithKline A. Report, 2010, p.6-11) which should be able to offer a large advertising budget and produce effective promotional campaigns to establish a strong presence in USA. There is an increased awareness of the economic potential of sport which results in an increase in activity levels around the world. China, an emerging country has a large portion of the younger generation which make it ideal expansion opportunity for Lucozade.   The Chinese market are apt users of social media, which if Lucozade can tap into, could prove to be a valuable opportunity. Hanrahan (2009) states that due to technological advancements being high in contemporary time, Lucozade has the opportunity to access the technologies with ease, following on from effective market research and investment into their social media platforms. If Lucozade want to pursue Ansoffs market penetration growth strategy instead of market development, UK is still presenting them with good opportunities. According to research performed by Mintel Group (2016), in the last three months of 2015 showed that one in four Britons have used sports nutrition products, which means 42% of men aged between 16 and 24 have used sports nutrition spending  £66 million. Lucozade should take this into account by increasing their products and marketing approach to target the consumers to use their drinks by introducing healthy ingredients. Their marketing message need to incorporate the idea that the drinks can be used as medicine to keep hydrated as it helps to replace electrolytes (Lucozade Ribena Suntory, 2016). Their message can focus on urging consumers to drink more energy drinks instead of alcohol, by increasing the awareness of the dangers of alcohol on their body, to avoid liver damage, hangover- free and the dangers of drinking and driving . Thus there is a potential for Lucozade to enter new markets like bars and night clubs, especially after introducing Lucozade zero which has no calorie and comes in different social flavours. Another opportunity for Lucozade is to capture the caffeine beverage market and become a substitute for drinkers of tea and coffee. As mentioned above, a 380 ml bottle of Lucozade has the same amount of caffeine, so it can be a replacement for tea and coffee, while Lucozade can advertise themselves as a better replacement because of the nutrition that the drink has in it. The price of Lucozade is too expensive based on survey made by Mintel group (2016), this is important as pricing strategies are internal decisions that Lucozade can control. Decreasing the price can help the company to attract more customers, but this has to be done in way that explains to people that the effectiveness of the drink has not changed, but the price has dropped down. This could compromise their profit margins, but can be a benefit in the long term if demand for their products increase. Threats: Lucozade faces fierce competition from three major energy drinks companies which are Powerade, Gatorade and Red bull. These energy drinks products mainly rely on young male customers, that have come to rely on these drinks. If the energy drinks market is seen as targeting just the younger male market segment, it could potentially put off the older lucrative market from purchasing these products. Lucozade can address this problem through their marketing campaigns. The fear of recession is one of the main threats that all companies are scared of as it affects all types of businesses. According to economists the UK economy is yet to recover from the 2008 financial crisis and yet the economy is further set for uncertainty following the 2016 Brexit decision. Uncertainty reduces customers purchasing confidence and inflation is set to increase over the upcoming years. This will reduce customers disposable income which could lead to the sales of energy drinks to decrease. Since Lucozade has been late on to the social media promoting platform, it may be too late for it to capture the opportunities its competitors have established through their large marketing budgets.. PEST Analysis: A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firms control and sometimes present themselves as threats.  Ãƒâ€šÃ‚   (NetMBA, 2002) Since it is an analysis of the external environment, thus it is broader forces affecting all organisations in a market (Chaffey et al., 2008, p. 49). These aspects need to be examined in order to analyse Lucozades environmental market situation. Political environment: National and international rules and regulation have an impact on how companies run. To apply that the EU has forced Lucozade to warn families that their product may contain artificial colouring and additives which are linked to behavioural issues in children which can cause hyperactivity. Lucozade has labelled this warning on their packaging to avoid the legal issues than can ruin their image. (Hickman, 2010) The UK has imposed tax on sugar in soft/energy drinks which is set to come into effect in 2018, this was the reason why Lucozade introduced Lucozade Zero in March 2016, it is a sugar-free and calorie-free version that will avoid this tax and attract a new market segment. However, the old products will still get taxed, which can cause the price to increase, reducing the demand for the products depending on its price elasticity (Matthews, 2016). The main political criticism of Lucozade is that it contains an unhealthy amount of sugar and caffeine. This has caused trouble to one of its main competitor Redbull, which led to it getting banned in Norway and Denmark. Lucozade has addressed this by introducing healthier versions in to their product portfolio. Lucozade has suffered some legal issues, one of which was the banning their 2014 TV advert. Lucozades multimillion advertisement which presented Real Madrid and Wales player Gareth Bale was banned from the EU after claiming hydrates is better than water: Lucozade Sport gives you the electrolytes and carbohydrates you need, hydrating you, fuelling you better than water, according to the advertisement. (BBC, 2014) The wording of their claim was criticised, and ruled that it was an unclear message to the audience. This financial loss was significant, making customers question the validity of their claims. There are other political factors that can affect Lucozade such as the obesity law in the UK which the government blames on the inclusion of additives, artificial colouring and sugar, all these can cause problems for some of Lucozades products. Climate protection laws and controlling the amount of water that Lucozade can use, according to environment agency (2016, p.14) Lucozades sustainable policy the company is regulating their usage of water to reduce wastage. They claim to be investing in pumps and other machinery to enhance their production process and have committed to increase their CSR activity to enhance the impact they make on the community. Although Lucozades target market is aged between 16 and 24, there are some children under 16 who have been buying energy drinks from supermarkets. Gavin Partington, director general at the British Soft Drinks Association (BSDA) says the energy drinks companies are failing to protect young people and they have been drawn into energy drinks. Thus there are many debates to set age-restriction on energy drinks too as they might affect the behaviour of children (Qvist, 2016). Economic environment: Lucozade is affected by a set of factors that are out of the companys control. Those factors include tax rates policies like imposing tax on sugar in energy drinks. Many of Lucozade energy drinks have a high amount of sugar this will, have a negative impact on the company. Another impact is the economic growth of countries where Lucozade is being sold, as the increase of the GDP can lead to the increase of employment and increase of the income and expenditure of people, this helps businesses to produce more products, services and better standards. According to Focus economics (2016) the British economy is going well although it stopped growing well in the third quarter, based on this prediction Lucozade can take the advantage by increasing its products and focusing on what people would rather have. After leaving the European Union, Britain will be more open to the worlds investment as it will be free from EUs restrictions. This is an opportunity for Lucozade to open to more to the coming investors from all around the world. (Bourne, 2016). Also exchange rate has an impact on businesses, the exchange rate means the price of one pound can buy foreign currency, therefore it has an effect on importing and exporting products.   Since the pound dropped after leaving the European Union in 2016, the prices of the imported products have gone up. However, Lucozade suppliers are mainly in the United Kingdom, this can be good for exporting, as the price of the products that get exported has decreased. Thus price of Lucozade has dropped for those who buy it from the UK, thus more products of Lucozade will be required from abroad, this can help to penetrate the market. (campaign Magazine, 2016). Sociocultural environment: Sociocultural examines the progress and improvement in a whole society, the effect of the populations structure and demographic, attitudes, life style, people tastes and demand, and the problem that the society face privately and publicly (Brassington and Pettitt, 2006, p. 850). Lucozade is influenced by the socio-cultural environment, as most of its consumers are male aged 16-24 and the life style of those men is heavily influenced by the media according to Mintel group (2016) research. This research showed that people tend to look after their body more due to the effect of media which shows healthy, toned bodies of celebrities which has made society become more conscious about the way they look and has led to nutritional and fitness trends. Lucozade did not ignore the fact that peoples life styles have changed and the new trends that have emerged. The company believes that Lucozades largest strength will be to use celebrity endorsements to exploit these opportunities mentioned above and make it an even stronger brand. Lucozades brand endorsers include sports personalities such as Gareth Bale and Ashley Young, who have participated in campaigns. The IBF Heavyweight World Champion boxer, Anthony Joshua is their most recent celebrity endorser, promoting the b rand to the keen, fitness market (Celebrity Group, 2016), showing Lucozades response to the trends. According to Ferrel et al (2016, p220) Lucozade is taking advantage of using the current trends and lifestyle which has targeted those who are enthusiastic about sports and fitness. This has helped to split the market into different groups and found more about what the different groups needs. Latest study from Mintel group (2016) shows that men are more interested in taking up sport activities than women. Also 72% of men aged between 16 24 and 54% aged 29 45 consume energy drinks, which shows that energy drinks are more popular among young men, in attempt to attract female market Lucozade launched an advert in 2014 the iconic figure of a female at a party and keeps on moving drinks Lucozade to gain more energy WHAT? Were they trying to attract the female market? (Argyle Green, 2014). Lucozade introduced Lucozade zero which is calorie free (Lucozade, 2016) aimed at people that tend to have a healthy lifestyle especially women according to Rodrick (2016). Besides that, diabetes and obesity have become common in the world, as USA has the highest level of obesity in the world, thus energy drinks companies have focused on making a strategic decision to make drinks that are suitable for overweight people (Winograd, 2014). The population of people aged between 10-25 is increasing according to the latest statistics (Statistics, 2016), which presents an opportunity for Lucozade, however, China has a large portion of young people which is ideal for Lucozade to expand in if it wants to pursue a market development growth strategy. Technological environment: Due to technological advancements being high in contemporary time, Lucozade has the opportunity to access the technologies with ease, following on from effective market research and investment into their social media platforms (Hnarhan, 2009). Technology has helped Lucozade to improve the design of the new caps. According to the social media director of Lucozade Ireland, the latest caps are designed so consumers can have an easier drinking experience, it allows them to get just the right amount of liquid from the bottle and is easier to drink without having to pause. It is designed to work better during sport (Healy, 2015). Innovations such as these will give Lucozade a USP improving their brand loyalty. Technology has an impact on advertising products, especially since the number of social media users is increasing. According to Lee Odden (2008) CEO of TopRank Marketing, social media should dictate strategy as well as tactics used for reaching the desired goals, instead of implying it as a tactic du jour. This shows that social media should be incorporated in Lucozades long term media activity and used for short term advertising purposes such as their partnership with Spotify. In 2015 Lucozade launched their biggest ever marketing drive for the Lucozade Energy product, primarily advertising on TV, radio and various digital advertising media, with limited focus on the social media outlets. This weakness is illustrated through the relatively low number of followers for their Twitter and Facebook accounts of just over 58,000 and 600,000 respectively. Although there are numerous social media applications that Lucozade use to promote their products, Spotify, seems to work in harmony with Lucozade to not only bring more awareness to the numerous products but to promote the products as well.   As previously mentioned even though most brands use Facebook to endorse their products, Lucozade have used Spotify to give them more of a stronger start to promote and sell their products. For this collaboration both companies were promoting one another, for example, Spotify offered users the opportunity to win Lucozade merchandise when they selected their favourite song from the website (Smith and Mae, 2011). Porters five forces: Competitive Strategy offered a rich framework for understanding the underlying forces of competition in industries, captured in the five forces. The framework reveals the important differences among industries, how industries evolve, and helps companies find a unique position. (Porter, 2008, p.xi). According to Porter the five forces are new entry, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and rivalry. (Porter, 2008, p.6) Lucozade has a strong distribution network since GSK has expanded their range of products to cater for consumers with specific needs. Compared to other competitors, Lucozade has a dedicated website which delivers a strong online presence with plenty of engaging content intended to their target group including videos, colourful content and social media details. However, there are other strong energy drinks competitors in the market such as Redbull, Gatorade by Pepsi and Powerade by Coca-Cola. New Entrants: New entrants are the new competitors who enter the market and have the desire to gain market share, and often significant resources. As the energy drinks market is growing there is a possibility to see new competitors trying to enter this market, however, consumers tend to choose the healthier products. To reduce the threat of increased competition from new market players that are attracted through the potential of high profits, Lucozade should try to increase barriers to entry into the market. A method of doing this is by a high production-profitability, gained through economies of scale, such as purchasing and marketing. Through achieving cheaper unit costs and highly differentiated products which Lucozade has been developing through creating a variety of flavours catering for the needs of the different market, barriers to entry can be raised. Threat of substitution: Big firms may also face a stiff competition from substitute products, this happens when the product range is targeted on different customers or services (Porter, 2008, p.137). Although Lucozade is the leading energy drink, it still has to take into account the alternatives competing for this energy drink, before Lucozade introduced-zero, however, Powerade-zero and Gatorade-Zero had been introduced, those two companies are the main competitors to Lucozade.   Lucozade should take into consideration the groups of consumers and what their needs are and try to compete and stay ahead of competition instead of following them. Bargaining power of buyers: buyers play the competitors against each other by demanding high level quality of products or services at low prices (Porter, 2008, p.24). However, the consumer of this market are not sensitive to prices, those who are targeted are those who exercise and need to be hydrated. The level of buyers power is different, as it relies on the suppliers channel such as Sainsburys and Morisons that have a huge number of consumers. A problem facing Lucozade is the brand loyalty customers have to their competition. These customers are difficult to poach no matter how aggressive Lucozades marketing campaign is. Lucozade could try and buy out the smaller competitors if they want their brand to be promoted. By doing this they would also take over their competitors market shares, thus increasing their own, leading to increased profitability (Keegan and Green, 2014). Thus, Lucozade has to get the campaign execution absolutely right to avoid disgruntled customers. Bargaining Power of suppliers: the suppliers can control the buyers purchases by raising the price, reducing the quantity and especially, those who supply unique materials. This can cause loss or decreasing in profitability. (Porter, 2008, P.27). According to environment agency (2016, p.14), Lucozade owns some land to supply them with ground water, so the supplier power is low on Lucozade in this respect. However in regards to being able to purchase raw materials and packaging materials, if Lucozade buy their supplies from one main supplier then they are vulnerable to price increases which the supplier can choose. If they are buying from several suppliers, they may be missing out on opportunities to benefit from purchasing economies of scale. Rivalry: it refers to when there is another company or group who offer the same products and compete on a similar price, quality and advertisement basis as your company. (Porter, 2008, P.138) Lucozade has strong competitors which are PowerAde by Coca-Cola and Gatorade by Pepsi. These products have well known parent companies that have large budgets and industry expertise. Lucozade is less popular, as there is a lack of awareness and knowledge about it in the USA compared to Gatorade and Powerade. However, Lucozade can use their established brand name as a strength to capture the opportunities available in the US market through the marketing budget offered by their parent company GSK (GlaxoSmithKline A. Report, 2010, p.6-11) which should be able to match their advertising budget and produce effective promotional campaigns to establish a strong presence in US. Lucozade are also facing competition from companies that are bringing out energy supplement products which have a strong positi on within specific regions and groups. However, these companies are small and are susceptible to be taken over, which Lucozade may want to consider if they begin to pose a serious threat. Conclusion: To conclude, Lucozade is a market leader in the energy and sports drinks market. It is well established in the domestic market and has a strong brand developed over the last 90 years. It has many strengths including the companys large product portfolio and its innovative use of technology to enhance its products. The weaknesses highlighted in the report suggest that Lucozade need to enhance their marketing campaigns to increase their social media campaigns and be more careful with the claims they make in their advertisements, these are also presented as their opportunities. Further opportunities include developing products to attract the female market segment as the male one may soon be saturated and to develop in to emerging economies (China and India) that have a potential large young market. Lucozade are susceptible to a lot of economic changes in the economy, which they need to monitor and respond through effective forecasting and planning as these will also be problematic for th eir competitors. Lucozade are in a good position but cannot afford to become complacent in this highly competitive environment and have a lot of strategies they can explore to maintain their strong brand image.

Principles Of Primary Health Care

Principles Of Primary Health Care This essay will discuss the principles of primary health care and its applicability in in Australian Indigenous communities. First it will discuss how and where primary Health Care came about. Secondly, this essay will talk about the social determinants of health and its principles, and the importance of community development and its principles. Finally it will discuss its relevance in Indigenous communities. The international movement to implement health service delivery that encompassed health promotion strategies. (S Couzos et al 2003) Strategies that examined food supply and nutritional and environmental factors in disease control, and provided for essential drugs and preventative intervention in addition to the delivery of primary medical care as defined by the World Health Organisation(WHO) conference in Alma Ata in 1978 and its subsequent declaration for primary health care. The International Conference on Primary Health Care was convened in Alma-Ata, Kazakhstan, in 1978, and was attended by virtually all the member nations of the World Health Organization (WHO) and UNICEF. The Alma-Ata Declaration of 1978 emerged as a major milestone of the twentieth century in the field of public health, and it identified primary health care (PHC) as the key to the attainment of the goal of Health for All (HFA). Alma-Ata Declaration. Encyclopaedia of Public Health. Ed. Lester Breslow. Gale Cengage, 2002. 26 April 2010 2:30 PM The following definition was developed by the Australian Primary Health Care Research Institute (APHCRI). Primary health care is socially appropriate, universally accessible, scientifically sound, first level care provided by health services and systems with a suitably trained workforce comprised of multidisciplinary teams supported by integrated referral systems in a way that: gives priority to those in need and addresses health inequalities; maximises community and individual self reliance, participation and control; and involves collaboration and partnership with other sectors to promote public health. Comprehensive primary health care includes health promotion, illness prevention, treatment and care of the sick, community development, and advocacy and rehabilitation. (Primary Health Care Readings 2010) According to Services for Australian Rural and Remote Allied Health SARRAH, the principles of primary health care are as follows equity, health promotion, working in teams, collaborating with others, working across the continuum of care, population health Approach, social determinants of health and consumer and community participation. (Primary Health Care Readings 2010) As an idealistic approach to health and health care, primary health care is characterised by an holistic understanding of health as wellbeing, rather than the absence of disease. Health promotion has been defined by the world health Organisations 2005 Bangkok Charter for Health Promotion in a Globalize World as the process of enabling people to increase control over their health and its determinants, and thereby improve their health. Wikipedia, Health promotion, http://en.wikipedia.org/wiki/Health promotion as of Apr. 26, 2010, 14:03 GMT. As stated in Social Determinants of Health: The Solid Facts (WHO, 2003): Health policy was once thought to be about little more than the provision and funding of medical care: the social determinants of health were discussed only among academics. This is now changing. While medical care can prolong survival and improve prognosis after some serious diseases, more important for the health of the population as a whole are the social and economic conditions that make people ill and in need of medical care in the first place. Nevertheless, universal access to medical care is clearly one of the social determinants of health. Wikipedia contributors. Social determinants of health. Wikipedia, The Free Encyclopaedia. Wikipedia, The Free Encyclopaedia, 12 Apr. 2010. Web. 26 Apr. 2010. The social determinants of health are income and social status, education, health literacy, healthy living conditions, racism, discrimination and culture, early life factors and genetics, lifestyle factors and access to health care. The presence of good health is dependent upon several determinants; health services are important, but equally important is access to housing, education, employment, communication and other services. Primary Health Care Definition, Goal, Principles and Strategies Community development principles, according to the Melbourne based Association of Neighbourhood Houses and Learning Centres (ANHLC) is as follows, community participation, community ownership, empowerment, lifelong learning, inclusion, access and equity, social action, advocacy, networking and self help. The health status of communities is both a function of and a reflection of development in those communities. The importance of community control is crucial in Primary Health Care; health services should reflect local needs and involve communities and individuals at all levels of planning and provision of services. Training, development and curriculum design should be based on community needs and priorities. Attitudes, knowledge and skills developed on promoting prevention, intervention healing and rehabilitative health care. Community participation and awareness, through education building and consciousness raising on health and health-related issues. Primary Health Care Definition, Goal, Principles and Strategies Care needs to be provided in the holistic context by culturally appropriately trained Aboriginal health professionals. This involves technology and working in collaboration with other agencies and services. This involves treatment of prevention of illnesses and management of chronic disease, provision of medication, rehabilitative services, maternal and child health, anti natal and postnatal care, counselling, environmental health and community support services such as school health, transport, advocacy and interesting services which, should me made accessible to communities or as close as possible to where they live. It should encompass prevention, intervention, health promotion, education to encourage participation and access to information, resources and services. The leads to empowerment, self reliance and self determination and development of knowledgeable communities. This is Primary Health Care.

RIG VEDA :: essays research papers

THE RIG VEDA I will mention about the Indian’s Rig Vedas.Before giving the details of Rig Veda,it would be better giving information about eastern philosophy and also Hinduizm. Firstly I want to explain some basic characteristics of eastern philosophy and the place of Hinduism as a religion entering the side of the philosophy. Actually if we want to understand the eastern philosophy completely, there is need to know that these philosophies depend on a religious area, like Indian philosophy. The system of eastern philosophy aims to experience the truth in a directly but also in a mystical way, and this experience take the character of religion with it, so why it is inevitable that the eastern philosophy depend on the religious area. Then we can put Hinduism in eastern tradition entering the side of philosophy. There is a strict relationship between philosophy and religion in Hinduism so that it effects the intellectual life of Indian deeply for hundred years and it formed the cultural and social tradition of this country. Essentially it is hard to define Hinduism as a religion or a philosophy. It contains so many cultures, philosophical systems that make itself complicated. Besides it has so many Gods and Goddess. We can convey that this state is the reflection of complex society in Indian, people from different races, geographic areas. Whereas it would be seen as a complication, there is a constant ritual with the spiritual of Hinduism. ‘ The oldest Scriptures in all of India and the most important are called the Vedas. All Hindus recognize the Vedas as the true origin of their faith because of the spiritual meaning behind them.’2 It is obvious that the Vedas are the main resources of the spiritual of Hinduism. Then we can give some information about Vedas, world’s oldest spiritual teachings. ‘The Vedas are probably the earliest documents of the human mind, they are the original scriptures of Hindu teachings. Veda means wisdom, knowledge or vision, and it manifests the language of the gods in human speech. The laws of the Vedas regulate the social, legal, domestic and religious customs of the Hindus to the present day.’3 So what gives Vedas this power to regulate these customs of Hindus to the present day. The answer of this question is hidden in the question ‘Who wrote the Vedas?’. ‘It is believed that humans did not compose the revered compositions of the Vedas, which were handed down through generations by the word of mouth from time immemorial.

Importance of Identity in Toni Morrisons The Bluest Eye :: The Bluest Eye Essays

The use of characters as symbols is a common literary device, and Toni Morrison employs it to great effect.   In Morrison’s novel, The Bluest Eye, the central theme is the influences of the family and community in the quest for individual identity (Baker, 2008).   This theme is recurrent throughout the novel and she uses the characters of Pecola Breedlove, Cholly Breedlove, and Pauline Breedlove as symbols for it.   However, these characters are not merely symbols of the effects of the family and community on an individual’s quest for identity, they are also representative of the quest of the many black people that were migrating north in search of better opportunities.  Ã‚  Ã‚   The Breedlove family is not a family in the social sense.   Essentially, they are a group of people living under the same roof, a family by name only.   Cholly (the father) is an alcoholic man who literally beats his wife Pauline and sexually abuses his daughter Pecola.   Pauline is a â€Å"mammy† to a kind, white family and she comes to love them more than her biological family for obvious reasons.   Pecola is a delicate, small girl who holds a very poor image of herself.   Because she does not live up to the world’s standard of beauty and have blue eyes, she believes herself to be ugly.   As a result, she prays every night that she will wake up with blue eyes.   Brought up as a poor unwanted girl, Pecola Breedlove desires the acceptance and love of society. The image of "Shirley Temple beauty" surrounds her. In her mind, if she was to be beautiful, people would finally love and accept her. The idea that blue eyes are a necessity for beauty has been imprinted on Pecola her whole life.   "If [I] looked different, beautiful, maybe Cholly would be different, and Mrs. Breedlove too. Maybe they would say, `Why look at pretty eyed Pecola. We mustn't do bad things in front of those pretty [blue] eyes'" (Morrison 46).   Many people have helped imprint this ideal of beauty on her. Mr. Yacowbski as a symbol for the rest of society's norm, treats her as if she were invisible. "He does not see her, because for him there is nothing to see. How can a fifty-two-year-old white immigrant storekeeper... see a little black girl?" (Morrison 48). Her classmates also have an effect on her.   They seem to think that because she is not beautiful, she is not wo rth anything except as the focal point of their mockery.

A Girl with a Pearl Earring

Samantha Fain Dr. Elizabeth Wise CHM 165 3/15/2012 Book Report: Girl with a Pearl Earring The Girl with a Pearl Earring is a historical fictional novel about the famous painting created by the artist Johannes Vermeer. The story takes place in the 17th century in Delft, Holland. The novel chronicles the actions that led up to the painting of Girl with a Pearl Earring. The subject of the painting is a young girl named Griet, who goes to live with Johannes Vermeer’s family and be a second maid to their growing household. Vermeer really introduces Griet to the world of paint and even goes as far as to employ her as his assistant.Vermeer did not waste any time showing his new assistant, Griet, how to mix paints. Vermeer started off by sending Griet to pick up materials to grind up and make his paints. Vermeer showed Griet how to make paint by grinding up different materials with a muller. Griet finds she is not as quick as the artist, but Vermeer mentions that some materials are ea sier than others to grind. Griet often rubs the paste in between her fingers to check for consistency. Also, the finer the materials were ground, the brighter the colors. Vermeer often used linseed oil and white lead, and bones while creating his paints.Most things in everyday life are made up of many colors that the average person never takes the time to notice. Vermeer first explains this to Griet when he is pointing out the colors of the clouds. Many people would describe clouds as plain white, but Vermeer and Griet point out that many colors make up clouds and they are not pure white. Vermeer carries this thought throughout all his paintings. Vermeer focuses on great tones and hues in his painting making him stand apart from other artists of his time. Light is very important to the painting process, but Vermeer put a special focus on the way that light can affect paint.Vermeer’s studio was where he spent most of his time and it had to be just so. The windows were kept dir ty because the dirt buildup changed the amount of light in the room, and Vermeer was particular about how much light he let in. Vermeer’s paintings showed his knowledge of light because he used it to bring much realism to his work. The use of Camera obscura is another one of Vermeer’s techniques. A Camera obscura is an optical device that projects an image of its surroundings on a screen. Vermeer showed the Camera obscura to Griet and took the opportunity to get closer to her as they look through the small hole.The Camera obscura helps to see composition and color. Sometimes, a camera Obscura is used to trace the outline of the paint onto the canvas. All in all, Vermeer was an artist ahead of his time who employed many different painting techniques that were revolutionary at the time. By Vermeer taking on Griet as an assistant he introduced her to the world of paint and how it can affect people’s perceptions in everyday life. Griet never thought being a maid and assistant to Vermeer would lead to infamous painting that is called today’s Dutch Mona Lisa.

Opening Statement State V Micahel Miller

Ladies and Gentleman of the jury, here we have a malicious crime towards humanity. Here we have the Shirley Thompson accusing Michael Miller of aggravated sexual assault, also holding her at knife point. Shirley Thompson was walking home on the early morning of January 9th. As she is on her way home from a tiring day from work she is viscously attacked by this molester also known as Michael Miller. Thompson works a 7pm-3am shift and on this shift she is the only waitress working. From working this shift she felt sick and asked permission to end her shift at 11 pm. She decided not to contact he husband to tell him she was on her way home because Thompson only lives a six block distance from the tasty good restaurant where she is employed. My client has only worked there for 5 months she meets people that come in and out of that place every day. THAT MAN right their Michael Miller attacked my client on that night of Jan 9th, He will tell you that they had met in times before. Miller and Thompson had an agreement to meet each other. In actuality she had never seen this man before in her life. Mr Miller is employed at Eddie’s service station. Mr. Miller has been through the legal system in times before he has been charged with burglary and pleaded guilty and was let go on 5 yrs probation. We have all the evidence needed to prove that Miller is indeed guilty of this crime towards this hard working lady. Not only do we Ms Thompsons Chilling description of the crime and question: we also have the reporting officers testimony stating the fact in which he found Ms. Thompson after her encounter with this molester. Also in our hands are the physicians medical report that reveals that presence of sperm inside of my client. The Thompson family have been deeply scared by this heinous act. This man should be charged with Rape in the 1st degree, criminal possession of a weapon in the 4th degree and kidnapping in the 4th degree. He should kept out of society it’s obvious he can’t socialize without attack. He has shown attendance for crime in his past, that same criminal instinct has rise once again